BlueLight.com Unveils Exclusive 'Route 66' and 'jr-s.com' Clothing Webstores On Shopping Site.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Aug. 9, 2000 Popular Fashion-Forward Clothing Lines for Boys, Girls, Men and Women Available Online With Nothing Over $25 Affordable fashion is coming to the Internet thanks to BlueLight.com. BlueLight announced today the launch of its new Route 66 and jr-s.com web stores on the BlueLight.com online shopping site (www.bluelight.com). Until today both the top-selling Route 66 and jr-s.com clothing lines were exclusive in Kmart stores. This marks the first time these popular brands, featuring high-quality clothes under $25, will be available on the Web. Route 66 Since its launch in 1997, Route 66 has become one of the best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best brands at Kmart stores, racking up more than $1 billion in sales last year alone. Similar to offerings found at Old Navy or Gap, the line includes relaxed and casual fashion-forward items for men, women, kids and babies. The web store at BlueLight.com will feature the head-to-toe Route 66 collection that is found only in Kmart retail locations and will be continuously updated with the hottest styles and products. Visitors to the Route 66 store at BlueLight.com will always find great values and selection. This fall, Mom can outfit the entire family with a few clicks of her mouse and for less than $105 dollars she'll find a trendy Hawaiian shirt Hawaiian shirt n. A colorfully patterned short-sleeved sport shirt. [From the fact that the style originated in Hawaii.] ($14.99) and carpenter shorts ($14.99) for dad; 3/4 length sleeve, ribbed T-shirt ($14.99) and stretch twill twill One of the three basic textile weaves (see weaving), distinguished by diagonal lines. In the simplest twill, the weft crosses over two warp yarns, then under one, the sequence being repeated in each succeeding shot (row), but stepped over, one warp either to the capri pants ca·pri pants pl.n. Tight-fitting, calf-length women's pants, often having a slit on the outside of the leg bottoms. [After Capri.] ($16.99) for herself; clam digger cargo pants cargo pants or trousers Noun, pl loose trousers with a large external pocket on the side of each leg ($15.99) and a denim jacket denim jacket n → chaqueta vaquera, saco vaquero (LAM) denim jacket n → veste f ($16.99) for little sis and a plaid camp shirt ($9.99) and knee pocket jeans ($12.99) for bro. jr-s.com The jr-s.com store at BlueLight.com is the coolest stop for teen girls on the Web. From trendy tops, bottoms, accessories and even home furnishings to buzz-worthy fashion tips and hints, BlueLight has everything a fashion-conscious gal needs -- and it's all in one fun, colorful, easy-to-use area. The jr-s.com clothing line rivals anything found in the Delia's catalog, but nothing in our Web store costs more than $25. This fall, visitors to the jr-s.com web store will find great values on popular clothing trends such as hip graphic baby tees ($5.99), stretch animal-skin print jeans ($24.99) or must-haves like a 72-piece hair-accessories set ($8.99). Stylish gear for the ideal girls' room will also be available on a seasonal basis. BlueLight knows that the hassle of returning items purchased on the Web leaves many shoppers hesitant to shop online at all. That's why at BlueLight.com, shoppers can easily return items purchased online at any of Kmart's more than 2,100 retail stores nationwide. To find the Kmart store closest to you click on "About Kmart" at BlueLight.com. By optimizing the strengths of its investment partners and advanced Internet technologies, BlueLight has created a different kind of online shopping site. In addition to the Route 66 and jr-s.com web stores, consumers who visit the current BlueLight.com "preview" online shopping destination will experience a site featuring a full range of goods designed to make shopping on the Internet as easy as a walk to your neighborhood Kmart store. Consumers are able to shop for items such as apparel, home electronics, housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , toys, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport and Kmart's popular Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. Everyday(R) brand of home and garden products. When the full BlueLight.com shopping site launches this fall, consumers will be able to browse through hundreds of thousands of products. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second- largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 32 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(R) and other nationally recognized brands. BlueLight is supported by the BlueLight FREE Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. , which is the fastest growing Internet service in U.S. history with more than three million subscribers after just seven months. BlueLight.com was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. For more information visit www.bluelight.com. |
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