BlueLight.com Teams With the National Enquirer Online to Deliver Juicy Gossip Via Email to Enquiring Minds.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Nov. 14 National Enquirer En`quir´er n. 1. See Inquirer. Noun 1. enquirer - someone who asks a question asker, inquirer, querier, questioner Online News Headlines Delivered Directly to Subscriber's Desktops Each Week From BlueLight.com Millions more "enquiring minds" can now turn to their email in-box to get the latest celebrity news and gossip. BlueLight.com(TM) (www.bluelight.com) and American Media Inc., publisher of the National Enquirer and National Enquirer Online (www.nationalenquirer.com), today announced the debut of their co-branded newsletter National Enquirer Gossip from BlueLight.com. The free email newsletter delivers sizzling siz·zle intr.v. siz·zled, siz·zling, siz·zles 1. To make the hissing sound characteristic of frying fat. 2. To seethe with anger or indignation. 3. hot celebrity news and gossip right to a user's email in-box twice a week. By visiting www.bluelight.com/enquirer, entertainment enthusiasts get access to the juiciest celebrity news. When users sign up to The National Enquirer BlueLight Gossip service by entering their email address See Internet address. , they will receive news via html-enabled e-mails that have the capability to feature full color headlines and photos. The newsletter arrives automatically to a subscriber's email in-box twice a week -- for free! The newsletter and the co-branded site offer subscribers special savings and promotions on BlueLight.com's online shopping site. Links to the BlueLight.com site give quick and easy access to BlueLight.com's everyday savings on hundreds of thousands of products, including Kmart's popular Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. Everyday(R) line. "We're thrilled to tap into the more than 12.1 million people who read the National Enquirer each week. The demographic of BlueLight.com shoppers and National Enquirer readers complement each other greatly," said Mark H. Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLight.com. "The relationship between National Enquirer and BlueLight.com provides a terrific vehicle to introduce millions of people to electronic content from the National Enquirer," said Philip H. Kearney, Vice President of New Media for American Media Incorporated. "Every week an audience eagerly awaits the print edition of the National Enquirer and millions more will be thrilled with the best celebrity news available via e-mail updates from the leading source for celebrity news." BlueLight.com will introduce The National Enquirer BlueLight Gossip Email to BlueLight.com visitors, Kmart shoppers and National Enquirer readers with a marketing campaign that kicks off in November. The offline and online campaign will feature in-store displays at Kmart's 2,100 retail locations nationwide, a direct mail campaign, a banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. campaign and promotion throughout BlueLight.com. About BlueLight.com Based in San Francisco, BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(R)and other nationally recognized brands. BlueLight.com's Totally Free Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. , powered by Spinway, Inc., is the fastest growing Internet service in U.S. history with more than five million subscribers after just eleven months. BlueLight.com was formed in 1999 by Kmart Corporation (NYSE NYSE See: New York Stock Exchange :KM) and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE:MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ). For more information visit www.bluelight.com. About The National Enquirer Established in 1926, The National Enquirer is the nation's best selling weekly newspaper which has garnered respect for its hard-hitting celebrity focused investigative journalism. According to MediaMark Research Incorporated (MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. ), more than 12.1 million people read the Enquirer each week, making its reach greater than the Wall Street Journal, the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times and USA Today combined. About American Media Inc. American Media, Inc., is one of the largest media companies in the U.S., with revenues in excess of half a billion dollars. The company publishes 7 of the 15 best selling weekly magazines, including the National Enquirer, Star, and Globe. The company also publishes the No. 1 selling country music magazine, Country Weekly, and recently launched a new Latino entertainment magazine, Mira! and a new automotive magazine, AMI's Auto World Weekly. American Media also owns Distribution Services, Inc, the country's No. 1 in-store supermarket merchandising company. |
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