BlueLight.com Selects MediaBin to Speed Web Image Production; MediaBin to provide image content management for Kmart's online channel.Business Editors ATLANTA--(BUSINESS WIRE)--February 26, 2001 MediaBin, the leading image content management developer for eBusiness, announced today that BlueLight.com(TM), the independent company formed to leverage the substantial assets of Kmart Corporation (NYSE NYSE See: New York Stock Exchange : KM) online, will utilize the MediaBin platform to speed the production of web images for the thousands of products available at www.bluelight.com. The BlueLight online shopping site--featuring popular brands including Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. Everyday(R), Sesame Street Sesame Street is an American educational children's television series for preschoolers and is a pioneer of the contemporary educational television standard, combining both education and entertainment. and Route 66--receives a multitude of new product images weekly. By using the MediaBin platform, BlueLight.com can easily format, store, retrieve, and update these images automatically. BlueLight's product images will be stored in the MediaBin database, where they will be catalogued and managed for rapid staging and deployment to the web. MediaBin will automatically produce the exact sizes and formats needed to create web-ready files. For example, MediaBin will create a small thumbnail A miniature representation of a page or image that is used to identify a file by its contents. Clicking the thumbnail opens the file. Thumbnails are an option in file managers, such as Windows Explorer, and they are found in photo editing and graphics program to quickly browse multiple for each product as well as a larger, zoomed view. With MediaBin's web-based image submission capabilities, suppliers and digital studios will be able to check images into MediaBin for streamlined content aggregation and change management. "The MediaBin platform allows BlueLight.com to provide customers with images of the latest products the moment they are available," said Mark Danzig, vice president of creative at BlueLight.com. "By automating image production and management, we can now provide immediate turnaround of product images for the site, as well as have better control over the process." The MediaBin image content management system combines an image database with a powerful image-processing engine, allowing eBusinesses to speed the time-to-market for products. The speed and automation that MediaBin provides enables BlueLight to update their product offerings quickly, giving customers access to new products faster. "MediaBin will enable BlueLight.com to streamline their imaging workflow and speed time-to-market for thousands of new products," said John Bacon
John Bacon (November 24, 1740 – August 4, 1799) was a British sculptor. Born in Southwark, he was the son of a wood carver from Somerset. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MediaBin. "Innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. like BlueLight realize that they must invest in a scalable eBusiness infrastructure to be responsive to market demands and to deliver a quality customer experience." About MediaBin MediaBin, Inc. was founded in 1987 (as Iterated Systems, Inc.) and develops innovative, standards-based media management solutions for Global 2500 companies. The MediaBin image content management platform enables marketing and eCommerce teams to speed time-to-market for new products, improve customer experience and scale their businesses by automating the management, production and delivery of brand images, product photographs and logos. MediaBin is a key eBusiness infrastructure component that can be integrated into web content management systems, product catalogs and eCommerce platforms to automate image tracking and updating. Clients include Ford Motor Company, National Semiconductor, Lear Corporation, estyle.com, FacilityPro.com, and many others. MediaBin stock is publicly traded on the Oslo Stock Exchange Oslo Stock Exchange An exchange founded in 1819 and trading stocks, bonds, and stock options that is considered the options market of Norway. in Norway under the symbol MBN MBN Moody Broadcasting Network MBN Monte Bubbles Network (blog) MbN Murder By Numbers (movie) MBN Must Be Nice MBN Montana Beef Network MBN Multiservice Broadband Network MBN Magic Ball Network . To learn how the MediaBin platform can work for you, call 800/437-2285 or 404/264-8000, or visit www.mediabin.com. About BlueLight.com Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's eCommerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight operates the BlueLight.com online shopping site (www.bluelight.com), which features hundreds of thousands of products across multiple categories, including Martha Stewart Everyday, Sesame Street, Nickelodeon, Route 66 and other nationally recognized brands. BlueLight also runs 3,600 Internet shopping kiosks in 1,200 Kmart stores nationwide, and offers in-store returns of all products at any of Kmart's more than 2,100 retail locations. BlueLight's Internet service currently supports more than six million subscribers. BlueLight.com was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE: MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ). For more information, visit www.bluelight.com. |
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