BlueLight.com Relaunches Online Shopping Site in Conjunction With Kmart's Unveiling of New BlueLight Special.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--April 2, 2001 Redesigned BlueLight.com Web Site Focuses On Brand-Name Merchandise, Includes Online BlueLight Special Following today's reintroduction Noun 1. reintroduction - an act of renewed introduction intro, introduction, presentation - formally making a person known to another or to the public of the BlueLight Special in Kmart For the Australasian department store chain, see Kmart Australia. "K-Mart" is also a nickname for NBA player Kenyon Martin. Kmart is a chain of department stores in the United States, Puerto Rico, the U.S. Virgin Islands, and Guam. stores, BlueLight.com announced the relaunch Relaunch can refer to several things:
v. re·vived, re·viv·ing, re·vives v.tr. 1. To bring back to life or consciousness; resuscitate. 2. To impart new health, vigor, or spirit to. 3. BlueLight Special. In addition to an improved visual design, the new BlueLight.com site includes a number of behind-the-scene changes that make it even easier for online shoppers to find great products at prices they will love. The new BlueLight.com shopping site includes:
-- "BuyRight Guides" that deliver expert information on hard to
shop for products such as vacuums, cameras, digital cameras,
compact stereo systems, PCs, TVs, VCRs, DVD players, MP3
players and jewelry
-- Specialty stores featuring expanded collections of trusted
brands such as Black & Decker and Panasonic
-- Improved navigation, a persistent shopping cart, tiered
shipping prices and more consumer information available with
every product on the site
-- A new "Simply Flowers" category offering arrangements for
every occasion and same-day floral delivery
-- Increased selection and brand-name inventory in the most
popular BlueLight.com categories such as Electronics and For
the Home
-- Shop-by-brand functionality that allows users to quickly
search and buy the brands they know and trust, including
Phillips, Canon, Sharp, Braun and Hoover
-- New, exclusive products in the popular Martha Stewart Everyday
category, including the 5-star Pima bath and bedding and
outdoor living collections
"This year, we will be developing even deeper synergies between BlueLight.com and Kmart," said Steve v. t. 1. To pack or stow, as cargo in a ship's hold. See Steeve. Feuling, chief marketing officer for BlueLight.com. "The redesigned BlueLight.com Web site and the launch of the BlueLight Brand in Kmart stores takes this integration to the next level by offering our customers an instantly recognizable, cross-channel brand that represents value and savings -- both online and offline." Throughout the spring, BlueLight.com will continue to introduce improved functionality and additional shopping categories including a new Beauty & Fitness category coming soon. The Blue Light is Back! The BlueLight brand will serve as Kmart's foundation of value, on which it will produce several new consumer-centric marketing initiatives, including the new BlueLight Special. In stores, shoppers are notified of a BlueLight Special with flashing blue lights and the familiar catchphrase Noun 1. catchphrase - a phrase that has become a catchword catch phrase phrase - an expression consisting of one or more words forming a grammatical constituent of a sentence , "Attention Kmart Shoppers." Online, a flashing logo on the homepage or BlueLight.com Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the service will alert shoppers to similar special values. When users click on the flashing logo, they will be taken immediately to a Web page featuring unprecedented value on the best brands and products for a limited time or until inventory for that promotion is exhausted. BlueLight Specials will include products across numerous categories and will differ in-store and online, so consumers will want to check out both to take advantage of all the savings possible. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BlueLight.com is an independent company majority owned by Kmart Corp. Formed to leverage the substantial assets of the nation's second-largest discount retailer, BlueLight.com's goal is to meet the online shopping needs of the more than 30 million Americans who shop at Kmart every week. BlueLight.com represents Kmart's BlueLight brand online by rewarding customers with nationally recognized products at unprecedented values. BlueLight.com was formed in 1999 by Kmart Corp. (NYSE NYSE See: New York Stock Exchange :KM) and SOFTBANK (Softbank Corporation, Tokyo, www.softbank.com) A computer conglomerate founded in 1981 by Masayoshi Son. The company has backed Yahoo! and more than 50 hardware, software, communications and Internet companies both in the U.S. and Japan. Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE:MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ). For more information, visit www.bluelight.com. EDITOR NOTE: BlueLight.com visuals are available online at ftp://ftp1.bluelight.com |
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