BlueLight.com Named Free Internet Service of Choice by Marthastewart.com.Business Editors and Technology Writers SAN FRANCISCO--(BUSINESS WIRE)--Feb. 29, 2000 BlueLight.com, an independent e-commerce company formed by Kmart (NYSE NYSE See: New York Stock Exchange :KM) and SOFTBANK Investment Capital, and Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE:MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ) announced today that BlueLight.com's Totally Free Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. has been selected as the free Internet service provider (ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. ) of choice for marthastewart.com. Through the special partnership between marthastewart.com and BlueLight.com, consumers can begin enjoying the Internet immediately at no cost by visiting www.marthastewart.com and clicking on the Free Internet Access button. CD-ROM-based BlueLight.com software can also be found at Kmart stores across the country that carry a full line of Martha Stewart Everyday products, or by calling the toll-free CD request line at 888/945-9255. "We couldn't be more pleased to have Martha Stewart Living Omnimedia, Inc. select BlueLight.com as their free Internet service provider of choice," said Mark H. Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLight.com. "MSO's online, print and broadcast properties reach an amazing number of consumers each week. This partnership will expand the number of members signed up for BlueLight.com's Totally Free Internet Service and could go a long way in bridging the gap between those who are currently online and those who are not." BlueLight.com's Totally Free Internet Service will be promoted across MSO's media platform, including marthastewart.com, "Martha Stewart Living Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. " and "Martha Stewart Weddings Martha Stewart Weddings is a weddings magazine published by Martha Stewart Living Omnimedia. Martha Stewart Weddings was launched as an annual publication in 1994, and was expanded to quarterly in 1999. " magazines, and the Martha Stewart Living television program. "We elected to offer BlueLight.com to our consumers because it is an outstanding online service with a true commitment to value, service and quality," said Martha Stewart, Chairman and CEO of MSO. "This is an excellent opportunity for anyone in America to go online and access the rich selection of information, goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. on the Internet at no cost to them." Further expanding the relationship between BlueLight.com and MSO, coming this summer, consumers will be able to purchase Martha Stewart Everyday products on the expanded BlueLight.com online shopping portal. The Martha Stewart Everyday online store will be accessible through BlueLight.com and marthastewart.com and will ultimately feature the full assortment of Martha Stewart Everyday products available at Kmart retail outlets. In addition to the Martha Stewart Everyday lines of merchandise, the BlueLight.com shopping portal will feature a broad range of goods and services designed to make shopping on the Internet as easy as a walk to your neighborhood Kmart store. When fully operational, consumers will be able to shop for items such as home electronics, housewares, toys, clothing and much more. The current BlueLight.com site is a "preview" version of the portal, featuring selected items available for purchase. One of BlueLight.com's missions is to open doors to the dynamic world of information, goods and services on the World Wide Web by providing easy-to-use, unlimited free Internet service to America's consumers. BlueLight.com is currently the highest-rated major Internet service provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. according to Epinions.com, the premier site for brutally honest, unedited consumer reviews (www.epinions.com/cmsw-BlueLight). BlueLight.com scores an impressive 84% consumer recommendation rating, easily surpassing established fee-based and free ISPs including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (48%), Microsoft Network (51%), NetZero (64%) and Alta Vista (68%). By simply installing the BlueLight.com free Internet service software onto their home computers, consumers will be greeted by a co-branded BlueLight.com My Yahoo!(R) start page. The page includes personalized information, such as relevant news, sports scores, weather forecasts and featured shopping specials from BlueLight.com. Through a special relationship with leading global Internet company, Yahoo!, users will also be able to sign up for a Yahoo! Mail account, chat on Yahoo! Chat and access a co-branded version of Yahoo! Messenger, Yahoo!'s instant messaging service. BlueLight.com's Totally Free Internet Service is supported by Spinway.com, a leading Internet access company. BlueLight.com, based in San Francisco, was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Yahoo! Inc. and Martha Stewart Living Omnimedia, Inc. By servicing Kmart's vast consumer base, BlueLight.com is uniquely positioned to become an industry-leading integrated e-commerce company. BlueLight.com offers online shopping and totally free Internet access nationwide. For more information, visit www.bluelight.com. Martha Stewart Living Omnimedia, Inc., is a multimedia company consisting of four business segments. The company's Publishing segment includes the magazine Martha Stewart Living; the quarterly magazine Martha Stewart Weddings; books written by Martha Stewart and the editors of Martha Stewart Living; the syndicated "askMartha" newspaper columns and the Westwood One syndicated radio show "askMartha." The Television segment includes a nationally syndicated, daily one-hour television program, Martha Stewart Living; a daily cable television program, From Martha's Kitchen, on the Food Network; weekly appearances on CBS (Cell Broadcast Service) See cell broadcast. News' The Early Show broadcast, and periodic CBS network primetime television specials. The Merchandising segment includes strategic merchandising and distribution partnerships with Kmart, Sherwin-Williams, P/Kaufmann and Zellers. Martha Stewart Living Omnimedia, Inc. also has an Internet/Direct Commerce segment that includes an Internet site, marthastewart.com, and an on-line store and mail-order catalog, "Martha by Mail." Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors MSO. For more information, visit www.marthastewart.com. |
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