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BlueLight.com Lights Up the Holidays With Free Shipping Upgrades, New Site Features and Seasonal Products; Limited-Time Free Shipping Upgrades Extend Season for Holiday Shoppers.


Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Dec. 12, 2000

Light the lights, trim the tree and get shipping upgrades for free! BlueLight.com(TM) announced today free shipping upgrades beginning tomorrow, Wednesday, December 13th, through the last day of the season for online shopping, Thursday, December 21st.

In addition, BlueLight.com recently launched a new Holiday Gift Picks Store and Decorating Center at www.bluelight.com. Designed with busy Mom in mind, the holiday stores make gift giving and holiday planning as easy as possible with gift suggestions and coordinated decorations, as well as expanded selection and search functionality.

BlueLight Holiday Special on Shipping

From top-sellers such as Martha Stewart <noinclude></noinclude>

Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model.
 Everyday(R) and Let's Pretend Elmo to Celebration Barbie Barbie
 in full Barbara Millicent Roberts

A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company.
 and holiday decorations, all BlueLight.com orders placed between 12:01 a.m. EST EST electroshock therapy.

EST
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, Wednesday, December 13th and 12 noon EST, Thursday, December 21st will be automatically upgraded to Priority or Express Delivery for the same low price as Standard Ground Shipping. The move effectively extends the online shopping season for millions of last minute shoppers. To ease the anxiety of holiday shoppers even more, BlueLight.com Santa-certifies that all gifts ordered by dates clearly posted on the site will arrive on time for Christmas.

BlueLight Holiday Stores

BlueLight.com celebrates the holidays with two specialty areas -- the Gift Picks Store and Decorating Center. The Gift Picks area helps customers find the ideal gift at the best price utilizing an easy-to-use Inspiration Finder and handpicked product recommendations in conveniently sorted categories. The Decorating Center is filled with all of the festive decorations, tree-trimming products, holiday lights and ornaments Ornaments are a frequent embellishment to music. Sometimes different symbols represent the same ornament, or vice versa. Different ornament names can refer to an ornament from a specific area or time period.  needed to bring the season alive at home.

"BlueLight.com knows that Mom has limited time to decorate and choose gifts during this busy holiday season," said Mark H. Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BlueLight.com. "Our holiday special on shipping coupled with new BlueLight.com site features such as the Inspiration Finder, make shopping at BlueLight.com the easiest way to buy, and save time, this holiday season."

BlueLight.com's extensive gift selection functionality makes it almost impossible to pick a gift the lucky recipient won't love. The added convenience of being able to return purchases from BlueLight.com at any of the more than 2,100 Kmart retail stores nationwide makes the entire process virtually foolproof.

About BlueLight.com

Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices."

BlueLight operates the BlueLight.com online shopping site (www.bluelight.com), which features hundreds of thousands of products across multiple categories, including Martha Stewart Everyday(R), Sesame Street Sesame Street is an American educational children's television series for preschoolers and is a pioneer of the contemporary educational television standard, combining both education and entertainment. , Nickelodeon, Route 66 and other nationally recognized brands. BlueLight also runs 3,600 Internet shopping kiosks in 1,200 Kmart stores nationwide, and offers in-store returns of all products at any of Kmart's more than 2,100 retail locations. BlueLight's 'free' Internet access See how to access the Internet.  service currently supports more than six million subscribers. BlueLight.com was formed in 1999 by Kmart Corporation (NYSE NYSE

See: New York Stock Exchange
:KM) and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE:MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ). For more information, visit www.bluelight.com.

Note to Editors: BlueLight.com visuals are available online at ftp://ftp1.bluelight.com
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 12, 2000
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