BlueLight.com Launches Largest Free Internet Service Promotion in History, Flooding Country With Eight Million CD-ROMs.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--May 23, 2000 BlueLight.com Accelerates Lead As Fastest Growing ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. in United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. With Extended Distribution of Totally Free Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. Fueling the record sign-up numbers for its top-rated Totally Free Internet Service, BlueLight.com(TM) (www.bluelight.com) today announced the distribution of more than eight million additional ISP CD-ROMs to Kmart (NYSE NYSE See: New York Stock Exchange : KM) stores and to BlueLight.com's consumer call-in and online distribution centers. The shipment, which begins this week, represents the largest in-store giveaway of free Internet service ever. BlueLight.com began distributing the CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). based software for its free ISP service in mid December in more than 1,400 Big Kmart and Super Kmart stores, online at www.bluelight.com and via phone at 1-888-945-9255. Through marketing pushes such as these, BlueLight.com's service has become the fastest-growing ISP in history with close to two million subscribers, as well as the highest-rated major ISP in the United States beating out other paid and non-paid Internet services according to Epinions.com (www.epinions.com/cmsw-BlueLight). Today's CD-ROM distribution is marked by increased presence and visibility for the free ISP throughout Kmart retail locations including additional in-store fixtures and signage. On high-traffic weekends, customer greeters will distribute disks at Kmart entrances - just one of 21 spots in every Kmart store where visitors can pick up a disk. BlueLight.com will also continue to promote the free ISP through Kmart advertising circulars that reach 72 million households each week; throughout the Yahoo!(R) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ) network of properties; and through Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE: MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ) properties as the Internet service of choice of marthastewart.com. "Thirty million people visit a Kmart retail location every week, creating an unsurpassed opportunity for distributing BlueLight.com's free ISP service," said Mark H. Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLight.com. "Leveraging the marketing power of partners such as Kmart, Yahoo! and Martha Stewart Living Omnimedia will allow BlueLight.com to become one of the largest ISPs in the country in the shortest time possible." BlueLight.com's Totally Free Internet Service is one of the key attributes of its "Sticky Bricks" business model. The "Sticky Bricks" model bases successful e-commerce on the full integration of real-world and online assets. As an example, BlueLight.com is establishing its brand and building an audience for its upcoming online shopping destination by utilizing the power of Kmart's real-world retail outlets to promote its ISP. To read more about the "Sticky Bricks" business model go to www.bluelight.com/press/press12.shtml. The technology infrastructure and access software for BlueLight.com's Totally Free Internet Service is made available by Spinway.com, a leading free Internet access partner and advertising solutions company. Through a partnership with Yahoo!, Bluelight.com's ISP also includes access to extensive Yahoo! properties and services such as free email, instant messenger, news updates and sports features. BlueLight.com was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia, Inc. and a relationship with Yahoo! Inc. By servicing Kmart's vast consumer base, BlueLight.com is uniquely positioned to become an industry-leading integrated e-commerce company. BlueLight.com offers online shopping and totally free Internet access nationwide. For more information, visit www.bluelight.com. |
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