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BlueLight.com Expands Executive Management Team, Appoints Wall Street Veteran as Chief Financial Officer; Evercore Partners Executive to Also Serve as VP of Corporate Development.


Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--April 5, 2000

BlueLight.com(TM), an independent e-commerce company formed by Kmart (NYSE NYSE

See: New York Stock Exchange
:KM) and SOFTBANK Venture Capital, announced today it has appointed Christopher A. Lien as chief financial officer and vice president of corporate development.

Lien starts immediately and reports directly to BlueLight.com CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Mark H. Goldstein.

In his new role at BlueLight.com, Lien will be responsible for establishing the financial, legal and administrative systems that will enable the company to assume a leading role in the e-commerce industry. In addition to his CFO See Chief Financial Officer.  duties, Lien will also closely manage BlueLight.com's relationship with its major investor, Kmart. Moving forward, he will oversee all capital raising and strategic transaction activities for BlueLight.com, including any potential initial public offering.

Prior to joining BlueLight.com, Lien held the position of managing director at Evercore Partners, a New York-based merchant bank engaged in financial advisory services for leading corporations and private equity investing via Evercore Capital Partners' $510 million investment fund. Lien worked at Evercore for four years, where his advisory activities included projects for Dow Jones and Kmart. While at Evercore, Lien served as Kmart's financial advisor during the formation of BlueLight.com.

Lien has more than ten years of investment banking experience, having begun his career in the mergers and acquisitions department of Morgan Stanley. His transaction experience includes a wide range of merger and acquisition advisory and restructuring assignments, as well as corporate finance capital raising projects.

During his career, Lien has worked on a variety of Internet-related projects, including Dow Jones' joint ventures with CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
 and MSNBC MSNBC Microsoft/National Broadcasting Company  (co-owned by NBC and Microsoft); Dow Jones' joint venture with Reuters in the enterprise desktop business information market called Factiva; and Dow Jones ' joint venture with Excite@Home in the small business market called work.com.

Lien graduated magna cum laude and Phi Beta Kappa Phi Beta Kappa: see fraternity.
Phi Beta Kappa

Leading academic honour society in the U.S., which draws its membership from college and university students. The oldest Greek-letter society in the U.S.
 from Dartmouth College with an AB in government and Spanish. He received his MBA from the Stanford Graduate School of Business The Stanford Graduate School of Business (also known as Stanford Business School or Stanford GSB) is one of the professional schools of Stanford University, in Stanford, California. It is one of the leading business schools in the United States. .

BlueLight.com was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. and a relationship with Yahoo! Inc. By servicing Kmart's vast consumer base, BlueLight.com is uniquely positioned to become an industry-leading integrated e-commerce company. BlueLight.com offers online shopping and totally free Internet access nationwide. For more information, visit www.bluelight.com
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 5, 2000
Words:400
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