BlueLight.com Chooses UltraDNS Corp. to Provide Internet Infrastructure Technology; BlueLight.com Utilizes Managed DNS Service to Gear Up for Holiday Buying Season.Business Editors & High-Tech Writers SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Nov. 14, 2000 UltraDNS Corp., a leading services-based company providing mission-critical Internet infrastructure solutions for e-businesses, today announced that BlueLight.com(TM) will utilize UltraDNS Corp.'s Managed DNS (Domain Name System) A system for converting host names and domain names into IP addresses on the Internet or on local networks that use the TCP/IP protocol. For example, when a Web site address is given to the DNS either by typing a URL in a browser or behind the Service for its recently relaunched online shopping site. BlueLight.com will implement the UltraDNS technology to enhance the performance and reliability of its high-traffic e-commerce Web site (www.bluelight.com) in preparation for the increase in holiday shopping traffic. The Managed DNS Service is a fully integrated outsourced infrastructure service that provides primary and secondary Domain Name System (DNS) service hosted on UltraDNS Corp.'s advanced global DNS server A dedicated server or a service within a server that provides DNS name resolution in an IP network. It turns names for Web sites and network resources into numeric IP addresses. DNS servers are used in large companies, in all ISPs and within the DNS system in the Internet, a vital service network. An advanced fail-over mechanism ensures that all DNS queries are reliably processed and that every customer gets connected to the BlueLight.com site. By utilizing advanced routing technologies, the DNS queries are processed by the closest available UltraDNS server, enabling BlueLight.com customers to experience the fastest Web site connections. Web-based management interfaces and advanced data propagation technologies allow BlueLight.com network administrators to make changes directly to their DNS data and to have those changes propagate prop·a·gate v. 1. To cause an organism to multiply or breed. 2. To breed offspring. 3. To transmit characteristics from one generation to another. 4. to all servers in the UltraDNS global server network within minutes. "We are extremely focused on providing the millions of customers who visit BlueLight.com each month with the easiest, most convenient and satisfying online shopping experience possible," said Mark Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLight.com. "As a result, enhancing the reliability and performance of our Web site is a critical investment we have made to reach the highest level of customer satisfaction. "With the anticipated increase in holiday traffic to our site, we found that UltraDNS was the ideal partner, offering an easily deployable DNS solution that could meet the growth and reliability requirements of our Web infrastructure." "We are pleased to partner with BlueLight.com and are committed to helping them achieve their customer satisfaction and retention targets this year," said Ben Petro, vice president of marketing, UltraDNS Corp. "Our Managed DNS Service will provide BlueLight.com with a scalable and reliable DNS platform upon which they can build and scale their rapidly growing and successful e-commerce business." The recently re-launched BlueLight.com online shopping site features hundreds of thousands of products across multiple categories at value prices, including Kmart popular Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. Everyday line and other name-brand exclusives. To make shopping even easier, all BlueLight.com purchases can be returned at any Kmart retail outlet retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → nationwide. About BlueLight.com Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corp. (NYSE NYSE See: New York Stock Exchange :KM), the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(TM) and other nationally recognized brands. BlueLight.com's Totally Free Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. , powered by Spinway Inc., is the fastest growing Internet service in U.S. history with more than five million subscribers in less than eleven months. BlueLight.com was formed in 1999 by Kmart Corp. and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. Inc. (NYSE:MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ) For more information visit www.bluelight.com. About UltraDNS Corp. Based in San Mateo, Calif., UltraDNS Corp. is an Internet infrastructure services company offering advanced, service-based scalable infrastructure solutions for large, global, directory-initiated on-demand internetworking and information system applications. The company's service offerings are designed to make on-demand networked systems and applications work significantly better and more reliably. For more information, visit www.ultradns.com. Note to Editors: UltraDNS is a trademark of UltraDNS Corporation. |
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