BlueLight.com Announces High-Level Additions to Executive Team and Board; Kmart CIO Appointed to BlueLight.com Board of Directors.Business/High-Tech Editors SAN FRANCISCO--(BUSINESS WIRE)--Nov. 14, 2000 BlueLight.com(TM) (www.bluelight.com) today announced three key appointments to the BlueLight.com executive team as well as an addition to the BlueLight.com Board of Directors. Steven P. Feuling joins BlueLight.com as chief marketing officer; Mercedes Feller is BlueLight.com's new executive director, merchandising; and Ronald Kraft joins as editor-in-chief. BlueLight.com also named Randy Allen James Randall (Randy) Allen (born January 26, 1965 in Milton, Florida) is an American former professional basketball player. A 6'8" forward from Florida State University, Allen was never drafted by an NBA team but did manage to play two years in the NBA form 1988 to 1990 for the , recently appointed executive vice president of strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and chief information officer of Kmart, to the BlueLight.com Board of Directors, replacing outgoing Kmart Vice Chairman Mike Bozic. "The recent dot-com downturn has had an upside for BlueLight.com in that there is an unbelievable wealth of talent in the job market right now," said Mark H. Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLight.com. "Just two or three months ago, we would have found it much more difficult to add a trio with such talent and relevant experience to the BlueLight.com team." With extensive online and offline marketing experience, Steven Feuling joins BlueLight.com in the role of chief marketing officer. Feuling has held marketing positions at top consumer products and packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one companies including The Clorox Company, The Walt Disney Company and Mother's/Archway Inc., where he was the vice president, sales and marketing. Most recently, Feuling was the vice president, product and marketing at Achieva.com during its transitional phase from a `bricks and mortar' to a `clicks and mortar' company. Mercedes Feller joins BlueLight.com as executive director, merchandising. Feller has held executive merchandising and buying positions with Garden.com, Smith & Hawken and Williams Sonoma, and served as a retail consultant for such leading companies as American Online, Prophet Marketing, Excite, TimeWarner and Sony. Most recently, Feller held the position of vice president, merchandising at GreatEntertaining.com, where she was responsible for all merchandising activities including planning, analysis, photography and promotions for the online entertaining site. Ronald Kraft joins BlueLight.com from Productopia.com, an online product review marketplace, where he was the senior vice president of content. Kraft was responsible for leading the editorial, art, production and product management teams. Prior to Productopia.com, Kraft was the senior director of synergy at Disney Internet Group. Randy Allen Appointed to Board of Directors Randy Allen joins BlueLight.com as the newest member of the BlueLight.com Board of Directors. Allen joined Kmart in September as executive vice president, strategic planning and chief information officer. She oversees all aspects of corporate strategic planning as well as the company's information systems and technology and reports directly to Kmart CEO, Chuck Conaway. Allen joined Kmart from Deloitte Consulting, where she was a partner specializing in retail, apparel manufacturing and distribution industries, having joined Touche Ross in 1976. One of the first two women partners in management consulting at Deloitte & Touche LLP LLP - Lower Layer Protocol , her clients have included Kmart, CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. and Federated Connected and treated as one. See federated database and federated directories. Department Stores. For three years she served as chief information and administrative officer for Phillips Van Heusen Corporation, one of the world's leading apparel and footwear companies. While there, she integrated Crystal Brands into the company and, for a period of time, ran distribution and logistics. Allen has also held positions at IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Boeing. About BlueLight.com Based in San Francisco, BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(R) and other nationally recognized brands. BlueLight.com's Totally Free Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. , powered by Spinway, Inc., is the fastest growing Internet service in U.S. history with more than five million subscribers after just eleven months. BlueLight.com was formed in 1999 by Kmart Corporation (NYSE NYSE See: New York Stock Exchange :KM) and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE:MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ). For more information visit www.bluelight.com. |
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