BlueLight.com Accelerates Growth With Executive Appointments to Technology and Creative Teams; Microsoft, Inktomi and L.L. Bean Veterans Join Kmart E-Commerce Company.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Feb. 17, 2000 BlueLight.com (www.bluelight.com) announced today the appointment of three key executive-level employees to the newly formed e-commerce company started by Kmart and SOFTBANK Venture Capital. Ghufran Ahmed joins the company as Vice President of Engineering, Mark Danzig becomes the new Vice President of Creative and Joel Dubiner has been named Vice President of Merchandising Systems. In the role of Vice President of Engineering for BlueLight.com, Ghufran Ahmed manages all internal engineering projects and information technology infrastructure operations. Prior to joining BlueLight.com, Ahmed served as Practice Manager at Annams Systems, a leading e-Business solutions design and development consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . In his nearly two years at Annams Systems, he oversaw the development of world-class business-to-consumer applications based on Microsoft and Oracle technologies. Ahmed's experience also includes management positions at Microsoft, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. and Oracle Corporation. He holds a master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. from Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. and a bachelor's degree from the California Institute of Technology California Institute of Technology, at Pasadena, Calif.; originally for men, became coeducational in 1970; founded 1891 as Throop Polytechnic Institute; called Throop College of Technology, 1913–20. . As Vice President of Creative for BlueLight.com, Mark Danzig oversees all creative elements for the company's e-commerce shopping portal and Totally Free Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. web pages. Before BlueLight.com, Danzig was the Vice President of Creative for worldwide clothing retailer L.L. Bean. While there he managed a creative team of 140 people and developed the company's current $30 million advertising campaign. Danzig has also held similar positions at J. Crew and in the publishing industry at magazines such as Men's Journal Men's Journal is an American men's lifestyle magazine focused on outdoor recreation. Comprised of editorials on the outdoors, health and fitness, style and fashion, and "gear". The magazine has a circulation of 700,000. , Gentlemen's Quarterly and American Health American Health Inc. is a company that manufactures health supplements. It is located in Holbrook, New York. One of its products is labeled the "Chewable Original Papaya Enzyme" with the attached registered trademark, "The 'After Meal Supplement'". . He holds a bachelor's degree from York University in Toronto, Canada. Serving as Vice President of Merchandising Systems at BlueLight.com, Joel Dubiner is responsible for the design and development of merchandising tools for the company's e-commerce shopping portal. Prior to joining BlueLight.com, he acted as Product Manager at Inktomi, a leading developer of scalable Internet infrastructure software. While at Inktomi, Dubiner was the core team leader for the company's successful Selling System Express e-commerce engine, which is used by the GO Network, American Express and Merrill Lynch. Dubiner's experience also includes management positions at Impulse! Buy Network, Black Sun Interactive, PF. Magic and SoftAd Group. He holds a bachelor's degree from Grinnell College. Launched in December, BlueLight.com is an independent, stand-alone, e-commerce company based in San Francisco that was formed by Kmart and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. and Yahoo! Inc. Since it was founded two months ago, the company has grown from two people to nearly 70 as it continues to expand its Totally Free Internet Service and its upcoming e-commerce shopping portal. BlueLight.com's Totally Free Internet Service is available across the country. The BlueLight.com software can be easily downloaded online at http://www.bluelight.com/isp.html. CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). versions of the software can also be found at Kmart stores across the US or by dialing 1-888-945-9255. By simply installing the BlueLight.com free Internet service software onto their home computers, consumers will be greeted by a co-branded BlueLight.com My Yahoo!(R) start page that includes personalized information, including relevant news, sports scores, weather forecasts and featured shopping specials from BlueLight.com. Through a special relationship with leading global Internet company, Yahoo!, users will also be able to sign up for a Yahoo! Mail account, chat on Yahoo! Chat and access a co-branded version of Yahoo! Messenger, Yahoo!'s instant messaging service. Coming this summer, consumers also will be able to experience an expanded BlueLight.com online shopping portal. The site will feature a full range of goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. designed to make shopping on the Internet as easy as a walk to your neighborhood Kmart store. When fully functional, consumers will be able to shop for items such as home electronics, housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , toys, clothing and Kmart's popular Martha Stewart Everyday line of products. The current BlueLight.com site is a &uot;work in progress&uot; version of the portal, featuring selected items available for purchase. BlueLight.com was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Yahoo! Inc. and Martha Stewart Living Omnimedia. By servicing Kmart's vast consumer base, BlueLight.com is uniquely positioned to become an industry-leading integrated e-commerce company. BlueLight.com offers online shopping and totally free Internet access nationwide. For more information, visit www.bluelight.com. |
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