BlueHornet Releases Enhanced Version of its E-Mail Marketing Suite; BlueHornet's eMS 3.0 Transforms E-Mail from Message Delivery Vehicle to Multi-Channel Communications Tool.MINNEAPOLIS -- BlueHornet Networks, Inc., a leading provider of e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. solutions and subsidiary of Digital River, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DRIV DRIV Drive (street type) ), today announced the release of its e-Marketing Suite (eMS) 3.0, a significant upgrade to its advanced e-mail marketing application. The newly enhanced version combines easy-to-use, e-mail marketing tools and technology to help businesses facilitate and standardize sophisticated e-communications with customers and prospects across multiple business channels Business channels are TV channels that concentrate on business news. List of channels
eMS 3.0's advanced functionality addresses the e-marketing needs of businesses of all sizes, including enterprises with corporate divisions, franchises or complex distribution chains. eMS 3.0 builds upon the strength of existing capabilities, including API access, Web analytics integration and deliverability management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects , to round out a full suite of multi-channel e-marketing services. eMS's new multi-channel features include: --Smart Lists(TM) that automate business rules and enable customer-targeted mailings by dynamically segmenting customers across multiple categories and attributes; --Dynamic content for increasing customer retention and acquisition by tailoring communication and targeted merchandising messages based on customer behaviors and shopper profiles; --Event-triggered messaging, which automatically activates one-to-one communications with prospects and customers based on user actions or pre-determined dates; and --Sub-accounts, which grant partitioned e-communication system access to affiliates, regional branches or franchises while maintaining centralized administrative control Direction or exercise of authority over subordinate or other organizations in respect to administration and support, including organization of Service forces, control of resources and equipment, personnel management, unit logistics, individual and unit training, readiness, mobilization, . "Because BlueHornet's product development is driven by client input, eMS 3.0's new features reflect a change in the way companies are using e-mail technology," said Tim Marusich, Digital River's vice president and general manager of BlueHornet. "Instead of viewing e-mail marketing as a single message delivery vehicle, companies are viewing it as a sophisticated customer relationship tool. It's becoming the tool of choice for optimizing multi-channel marketing initiatives and complex enterprise communications." "eMS 3.0 is a significant product upgrade and signals BlueHornet's and Digital River's joint ongoing commitment to delivering sound e-marketing best practices and advanced e-marketing services," said Joel Ronning, Digital River's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We intend to leverage eMS 3.0 across our combined organization to offer our clients more efficient ways to manage their online businesses, build relationships with prospects and customers across multiple channels, and ultimately increase their e-commerce site revenues." About BlueHornet BlueHornet, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of direct clients, including Sprint, MBNA MBNA Monument Builders of North America MBNA Mercedes-Benz North America MBNA Maryland Bank, National Association MBNA Maryland Bank North America MBNA Mount Baker Nurses Association (Bellingham, Washington) , Brinker International, 3M, World Wildlife Fund, GUESS?, House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically Entertainment, Inc., Kyocera Wireless Kyocera Wireless Corporation (KWC) is a manufacturer of mobile telephones for CDMA networks and is a wholly owned subsidiary of Kyocera Corporation that was formed in February 2000 when Kyocera acquired QUALCOMM's San Diego, California-based terrestrial handset division. and Red Lobster. In addition, BlueHornet supports over 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com. About Digital River, Inc. Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. BlueHornet is a trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
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