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BlueHornet Networks to Speak at Software Industry Conference.


MINNEAPOLIS -- BlueHornet Networks, Inc., a leading provider of e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.  solutions and subsidiary of Digital River, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DRIV DRIV Drive (street type) ), today announced that the company will speak at the Software Industry Conference (SIC). The conference is being held July 12-14, 2007, at the Hyatt Regency Tech Center in Denver, Colo.

Chuck Davis This article or section contains information about one or more candidates in an upcoming or ongoing election.
Content may change as the election approaches.

Charles E.
, vice president of Digital River's BlueHornet business unit, is scheduled to address SIC attendees on Friday, July 14, at 4:30 p.m. in a presentation entitled, "E-mail as a Marketing Tool." He will discuss best practices for effective e-mail marketing.

"Today's e-mail technology offers many exciting ways organizations can extend their reach online," said Davis. "Never before have marketers had access to such an array of tools to effectively focus their messages and target specific audiences. However, there are a few important e-mail best practices marketers need to understand so they can execute successful campaigns."

The Software Industry Conference is a three-day event three-day event

a competition in the pleasure horse sport comprising usually one day each for dressage, cross country and show jumping.
 featuring informative and educational breakout sessions focusing on the software industry. SIC was first held in 1991 and has evolved into a world-leading shareware conference. For more information about SIC, please visit www.sic.org.

About BlueHornet Networks, Inc.

BlueHornet Networks, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Digital River, Inc., is a leading provider of permission-based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear Famous Footwear is a nationwide chain of retail stores in the United States, which offers a variety of footwear from brands like: Nike, Skechers, Aerosoles, Steve Madden, New Balance, Converse, Puma and many other brands.

Famous Footwear is owned by Brown Shoe Company.
, 3M, GUESS?, House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically  Entertainment, Inc., Kyocera Wireless Kyocera Wireless Corporation (KWC) is a manufacturer of mobile telephones for CDMA networks and is a wholly owned subsidiary of Kyocera Corporation that was formed in February 2000 when Kyocera acquired QUALCOMM's San Diego, California-based terrestrial handset division.  and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 29, 2007
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