BlueHornet Networks Wins New Email Marketing Clients.

Provides email services for TomTom and Fresh & Easy Neighborhood Market

MINNEAPOLIS -- BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), recently signed agreements with two new clients. The new clients include TomTom, Inc., the world's leading provider of navigation solutions, and Fresh & Easy Neighborhood Market, a neighborhood-sized store providing high-quality foods and top name brands at budget prices.

These companies are using BlueHornet's flagship eMarketing Suite Enterprise (eMS) and account management services to more deeply engage with their customers and optimize their email campaigns. By leveraging the extensive knowledge of BlueHornet's account managers and the high-end functionality of BlueHornet's eMS, clients can implement lifecycle messaging tactics and create highly targeted email marketing programs that evolve through the customer lifecycle.

"BlueHornet's intuitive email marketing application and account management team work together to assist new partners through every stage of executing successful email marketing campaigns," said Gerry Widmer, director of client services. "Beginning with strategy and implementation, and ending with results analysis, our expert team strives to help clients optimize their campaigns and realize increased conversion rates."

"When customers said they wanted fresh&easy[TM] emails offering our latest news and offers, we turned to BlueHornet to help launch our Friends of fresh&easy email program," said Gary Turner, digital media manager at Fresh & Easy Neighborhood Market. "BlueHornet is a great fit for our business. The company helps us listen to and engage with our most loyal customers while offering strategic insight and increasing the value of our efforts."

About Digital River, Inc. Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River and BlueHornet are trademarks or registered trademarks of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.