BlueHornet Networks Wins New E-Mail Marketing Clients.Provides e-mail services for Hot Topic, Inc., P.F. Chang's China Bistro, Contiki Holidays and Wigs.com MINNEAPOLIS -- BlueHornet Networks, Inc., a leading provider of e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. solutions and subsidiary of Digital River, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DRIV DRIV Drive (street type) ), recently added several companies with top brands to its client roster. BlueHornet is the e-mail service provider for a growing list of leading retail, entertainment and travel industry companies that now includes Hot Topic, Inc., P.F. Chang's China Bistro, Contiki Holidays and Wigs.com. BlueHornet's appeal among companies with leading brands has increased with the recent introduction of its SureSend[TM] e-mail deliverability enhancement platform. The SureSend platform is designed to help companies ensure that their permission-based e-mails reach the inboxes of subscribers. "Deliverability issues continue to challenge every e-mail marketer," said David Fowler David Fowler may refer to:
verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful 2. permission marketing best practices can achieve higher success rates through BlueHornet's ongoing deliverability monitoring, consultation and ISP-level advocacy." "We achieved record high revenues and response rates from the first e-mail campaign we sent using BlueHornet," said Travis Falstad, e-commerce manager for Hot Topic, Inc. "In addition to the benefits we've recognized from BlueHornet's deliverability management expertise, its strategic marketing, account development and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"BlueHornet's eMarketing Suite gives e-mail marketers the sophisticated segmentation capabilities they need to efficiently and effectively deliver highly relevant, timely offers during the optimal stage of the sales cycle," added Chuck Davis  This article or section contains information about one or more candidates in an upcoming or ongoing election.Content may change as the election approaches. Charles E. , vice president for Digital River's BlueHornet business unit. "This, along with BlueHornet's ability to integrate with best-of-breed sales and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. applications, helps marketers generate more revenue from each campaign." About BlueHornet Networks, Inc. BlueHornet Networks, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear Famous Footwear is a nationwide chain of retail stores in the United States, which offers a variety of footwear from brands like: Nike, Skechers, Aerosoles, Steve Madden, New Balance, Converse, Puma and many other brands. Famous Footwear is owned by Brown Shoe Company. , 3M, GUESS?, House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com. About Digital River, Inc. Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
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