BlueHornet Networks Releases Enhanced Version of its E-Mail Marketing Suite.Provides expanded global capabilities, reporting and integrations with best-of-breed online marketing tools MINNEAPOLIS -- BlueHornet Networks, Inc., a leading provider of e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. solutions and subsidiary of Digital River, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DRIV DRIV Drive (street type) ), today announced the release of an enhanced version of its e-Marketing Suite (eMS). The newly released eMS 4.0, an upgrade to BlueHornet's advanced e-mail marketing application, offers online merchants added marketing insights into customer behavior through expanded global capabilities, more robust reporting features and deeper integrations with best-of-breed online marketing tools. With BlueHornet's eMS 4.0, online merchants now have access to: * Built-in SureSend[TM] e-mail delivery testing and reports to easily diagnose and correct potential delivery issues before sending e-mails to their entire recipient list; * Multi-byte e-mail header (1) The text at the beginning of an Internet e-mail message. It is generated by the client mail program that first sends it and by all the mail servers en route to the destination. encoding to more effectively reach non-English speakers with "From" and "Subject" line content that is displayed in international language character sets; * Deeper integration with leading Web analytics providers so e-mail up-sells, cross sells and promotional offers can be more effectively targeted to a customer's Web site behaviors; * Advanced data and reporting that shows when customers engage more than once with a particular e-mail or component within a message; * An easy-to-view, graphic that overlays an e-mail and displays the performance statistics of the links within the message; and * Sent message statistic exports in delimited de·lim·it also de·lim·i·tate tr.v. de·lim·it·ed also de·lim·i·tat·ed, de·lim·it·ing also de·lim·i·tat·ing, de·lim·its also de·lim·i·tates To establish the limits or boundaries of; demarcate. or XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. formats, so marketers can more easily perform offline analysis of their e-mail campaign data. "Gaining sharper insight into customer behavior is a universal marketing need," said Chuck Davis  This article or section contains information about one or more candidates in an upcoming or ongoing election.Content may change as the election approaches. Charles E. , vice president of Digital River's BlueHornet division. "The enhanced global capabilities, reporting and integration now available with eMS 4.0 allow our clients to improve message relevance, foster mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" relationships and sell smarter across worldwide geographies. Our new e-mail marketing features focus squarely on providing marketers better tools to increase online revenue." The reporting and integration enhancements provided by BlueHornet's eMS 4.0 release also feed directly into Digital River's marketStudio[TM] integrated e-marketing toolset. marketStudio, which was introduced in September of 2006, offers marketing executives a single, Web-based view into the performance of their e-commerce, Web analytics, e-mail, keyword bid management and affiliate programs. By using marketStudio, marketers can accurately measure and compare the performance of their online marketing programs to determine real-time ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and optimize their marketing spending. About BlueHornet Networks, Inc. BlueHornet Networks, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear Famous Footwear is a nationwide chain of retail stores in the United States, which offers a variety of footwear from brands like: Nike, Skechers, Aerosoles, Steve Madden, New Balance, Converse, Puma and many other brands. Famous Footwear is owned by Brown Shoe Company. , 3M, GUESS?, House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com. About Digital River, Inc. Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark and marketStudio is a trademark of Digital River, Inc. BlueHornet is a trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion