BlueHornet Networks Introduces SureSend E-Mail Deliverability Enhancement Platform.Appoints new executive to lead e-mail deliverability and privacy services MINNEAPOLIS -- BlueHornet Networks, Inc., a leading provider of e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. solutions and subsidiary of Digital River, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DRIV DRIV Drive (street type) ), today introduced its SureSend([TM]) e-mail deliverability enhancement platform. The SureSend platform is designed to help e-mail marketers achieve better results from e-mail campaigns by improving their inbox delivery rates. SureSend also helps online marketers comply with the rapidly changing criteria used by Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. to determine which e-mails they deliver, filter or block. Developed as an integrated part of BlueHornet's eMarketing Suite version 4.0 (eMS 4.0), the new SureSend platform helps e-mail marketers easily diagnose and correct potential e-mail delivery issues through early-warning tools and personal consultations with e-mail deliverability specialists. The SureSend platform features include: * The SureSend Design Consultant, an easy-to-use tool that quickly evaluates HTML e-mails against specific design criteria Noun 1. design criteria - criteria that designers should meet in designing some system or device; "the job specifications summarized the design criteria" criterion, standard - the ideal in terms of which something can be judged; "they live by the standards of their , which are pre-determined by BlueHornet to ensure optimal delivery rates; * E-mail browser rendering tools, which show how HTML e-mails will display within a variety of popular e-mail applications; * Built-in Domain Delivery Reports, which provide detailed data on e-mails sent to the top 20 ISPs so delivery enhancements can be made prior to sending e-mails to recipient lists; * Comprehensive delivery and privacy policy consultation, which includes complete Web site risk assessment and IP reputation monitoring; and * A dedicated IP address to help ensure e-mail delivery is unaffected by the reputation or practices of other senders. "We have created a comprehensive suite of e-mail products and services designed to help companies stay ahead of the increasingly complex set of compliance regulations that affect all senders," said Chuck Davis  This article or section contains information about one or more candidates in an upcoming or ongoing election.Content may change as the election approaches. Charles E. , vice president of Digital River's BlueHornet division. "Because of BlueHornet's historically stringent position on consumer privacy issues and spam, eMS 4.0 users start with a great advantage when it comes to e-mail marketing. Now with our new integrated SureSend platform, we believe we can offer an even more competitive edge through tools that can help improve e-mail delivery as well as professional consultation that allows marketers to focus on their core competencies. By helping companies improve their e-mail delivery rates, we can help them improve their online marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. , too." To further enhance its e-mail marketing leadership, Digital River has appointed David S. Fowler as global vice president of e-mail deliverability and privacy services for Digital River's BlueHornet division. Mr. Fowler brings more than 20 years of relevant industry experience to this new executive position, where he will lead the deliverability management services team as well as the development of the new SureSend platform. In addition, he will represent the company and its clients as a member of industry organizations, including the E-mail Sender & Provider Coalition, Messaging Anti-Abuse Working Group, Anti-Phishing Working Group The AntiPhishing Working Group (APWG) is a consortium that brings together businesses affected by phishing attacks, businesses that provide security products and law enforcement. The APWG has more than 2700+ members from more than 1600 companies & agencies worldwide. , International Association of Privacy Professionals The International Association of Privacy Professionals (IAPP), headquartered in York, Maine, is a global association of privacy and security professionals. With more approximately 4,000 individual and corporate members in 23 countries, the IAPP seeks to define, promote and improve and the Direct Marketing Association. To learn more about the SureSend e-mail deliverability enhancement platform, visit www.BlueHornet.com/SureSend. About BlueHornet Networks, Inc. BlueHornet Networks, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear Famous Footwear is a nationwide chain of retail stores in the United States, which offers a variety of footwear from brands like: Nike, Skechers, Aerosoles, Steve Madden, New Balance, Converse, Puma and many other brands. Famous Footwear is owned by Brown Shoe Company. , 3M, GUESS?, House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically Entertainment, Inc., Kyocera Wireless Kyocera Wireless Corporation (KWC) is a manufacturer of mobile telephones for CDMA networks and is a wholly owned subsidiary of Kyocera Corporation that was formed in February 2000 when Kyocera acquired QUALCOMM's San Diego, California-based terrestrial handset division. and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com. About Digital River, Inc. Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. BlueHornet and SureSend are trademarks of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
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