BlueHornet Networks Adds Two Features to its SureSend E-Mail Deliverability Enhancement Platform.Enables online marketers to optimize HTML e-mail An e-mail message formatted as a Web page (HTML document). Like a Web page, it can include different fonts and graphics, which regular text e-mail does not support. It enables the publishing of fancy newsletters and reports as well as elaborate advertising, all of which is sent as an appearance and usability MINNEAPOLIS -- BlueHornet Networks, Inc., a leading provider of e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. solutions and subsidiary of Digital River, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DRIV DRIV Drive (street type) ), today introduced two new components of its SureSend[TM] e-mail deliverability enhancement platform - the HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. Design Consultant and Message Rendering Report. These e-mail design tests help online marketers and graphic designers identify and correct HTML coding issues that could affect how e-mail images display and function in widely used e-mail programs. The SureSend HTML Design Consultant checks HTML e-mail templates for potential coding problems and best practice compliance. Test results then provide information on "how-to-fix" identified issues. The SureSend Message Rendering Report shows online marketers how their HTML appears in 15 leading desktop- and Web-based e-mail See Internet e-mail service and HTML e-mail. programs, such as Microsoft Office Microsoft's primary desktop applications for Windows and Mac. Depending on the package, it includes some combination of Word, Excel, PowerPoint, Access and Outlook along with various Internet and other utilities. Outlook([R]) 2007, Microsoft Hotmail([R]) and Google's Gmail[TM] webmail services. It shows how an e-mail displays when images are turned off as well as its placement in the viewing area of the screen. Marketers can use this information to ensure that key components of their e-mail message appear in optimal viewing space for recipients. "HTML rendering standards change frequently and vary depending on the e-mail program that recipients use, which can pose challenges for many online marketers," said Chuck Davis  This article or section contains information about one or more candidates in an upcoming or ongoing election.Content may change as the election approaches. Charles E. , vice president of Digital River's BlueHornet business unit. "By using our two new SureSend features as an integrated part of our BlueHornet eMarketing Suite, users now can easily optimize their e-mail HTML, which can help reduce costs, save time and ultimately increase the revenue generated from e-mail campaigns. These new tools also help reduce the time needed for accurate message creation and testing by more than half." BlueHornet's SureSend platform is designed to help online marketers improve e-mail inbox deliverability rates and achieve improved results from e-mail campaigns. SureSend combines integrated tools with expert consultation to keep marketers informed about the rapidly changing criteria ISPs and other industry providers use to determine which messages get delivered, filtered or blocked. To learn more about the SureSend e-mail deliverability enhancement platform, visit www.BlueHornet.com/SureSend. About BlueHornet Networks, Inc. BlueHornet Networks, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear Famous Footwear is a nationwide chain of retail stores in the United States, which offers a variety of footwear from brands like: Nike, Skechers, Aerosoles, Steve Madden, New Balance, Converse, Puma and many other brands. Famous Footwear is owned by Brown Shoe Company. , 3M, GUESS?, House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com. About Digital River, Inc. Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. BlueHornet and SureSend are trademarks of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
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