BlueHornet Introduces Advanced E-Mail Marketing Reporting to Track E-mail Delivery to Top 20 U.S. ISPs; Integrates with Pivotal Veracity.MINNEAPOLIS -- BlueHornet Networks, Inc., a leading provider of e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. solutions and wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Digital River, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DRIV DRIV Drive (street type) ), today announced that it has expanded its relationship with independent e-mail delivery auditing firm, Pivotal Veracity veracity (v  ras´itē),n . By integrating technologies and leveraging e-mail inbox data from Pivotal Veracity, BlueHornet now can offer tools within its eMarketing Suite version 3.0 (eMS 3.0) that allow clients to track and receive detailed delivery data on e-mail messages sent to the top 20 U.S. ISPs. The new integrated offering is called BlueHornet Domain Delivery Report. The BlueHornet Domain Delivery Report, available as part of BlueHornet's delivery management services packages or on a standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. basis, gives BlueHornet clients the ability to measure the effectiveness of their e-mail marketing efforts by learning what ISPs are doing with an e-mail once it is received. This feature allows marketers to quickly identify potential delivery problems with campaigns. Information reported within BlueHornet's eMS 3.0 application for a specified e-mail launch includes the overall percentage of e-mails that were received, sent to the inbox, blocked, or filtered to bulk mail folders. All facts are itemized by ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. and presented in graphical format for at-a-glance impact. "We are excited to see our relationship with Pivotal Veracity grow as we take the first steps towards a deeper integration," said Tim Marusich, vice president of Digital River's BlueHornet business unit. "With BlueHornet's new Domain Delivery Report, we combine the best of Pivotal Veracity's tools and services with custom screens and full integration into our e-marketing system to provide what today's digital marketers want. We believe that BlueHornet's focus on getting e-mail messages delivered to the inbox and keeping those messages top-of-mind gives e-marketers a real competitive advantage." "The BlueHornet Domain Delivery Report provides Rockler valuable insight into how our e-mail marketing practices are perceived by subscribers as well as by the ISPs themselves," said Scott Ekman, Rockler Woodworking and Hardware's vice president of marketing. "It's exactly the information we need to correct potential delivery issues quickly." Rockler Woodworking and Hardware (www.rockler.com) is one of the nation's largest suppliers of hardware, tools and supplies for woodworkers. About BlueHornet Networks BlueHornet, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear Famous Footwear is a nationwide chain of retail stores in the United States, which offers a variety of footwear from brands like: Nike, Skechers, Aerosoles, Steve Madden, New Balance, Converse, Puma and many other brands. Famous Footwear is owned by Brown Shoe Company. , 3M, GUESS?, House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically Entertainment, Inc., Kyocera Wireless Kyocera Wireless Corporation (KWC) is a manufacturer of mobile telephones for CDMA networks and is a wholly owned subsidiary of Kyocera Corporation that was formed in February 2000 when Kyocera acquired QUALCOMM's San Diego, California-based terrestrial handset division. and Red Lobster. In addition, BlueHornet supports over 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com. About Digital River, Inc. Digital River, Inc., a global leader in e-commerce outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. BlueHornet is a trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
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