BlueFire Research Announces Investment Opinion: Companies Covered by BlueFire Research Up Over 46% on Average; Nasdaq Composite Up Less than 10% in Same Period.Business Editors NOTE TO EDITORS: The following is an investment opinion issued by BlueFire Research MINNEAPOLIS--(BUSINESS WIRE)--Sept. 6, 2000 Shuffle Master, PW Eagle, Plato Learning, Daktronics and Ault Manufacturing Outpacing Market's Performance Companies covered by BlueFire Research, an SEC Registered Investment Adviser and an affiliate of Minneapolis-based, strategic consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a BlueFire Partners, have recorded strong price appreciation since full research coverage on each began earlier this year. BlueFire Research has initiated full coverage on five companies since March 2000. Companies under coverage are Shuffle Master, Inc. (Nasdaq-SHFL), PW Eagle (Nasdaq-PWEI), Plato Learning, Inc. (Nasdaq-TUTR) Plato Learning, Inc., Daktronics, Inc. (Nasdaq-DAKT) and Ault Incorporated (Nasdaq-AULT). On average, the subjects of BlueFire Research reports have appreciated 46.3% since coverage was initiated. The Nasdaq Composite Index Nasdaq Composite Index An index that indicates price movements of securities in the over-the-counter market. It includes all domestic common stocks in the Nasdaq System (approximately 5,000 stocks) and is weighted according to the market value of each listed has appreciated 9.6% in the same period. Lee Schafer, Managing Director of BlueFire Research, stated, "We are pleased with the performance of our covered companies to date. Each of these companies is a quality company, with solid management teams and proven business models. Our research has only served to raise their visibility in the investment community." Ault Incorporated (Nasdaq-AULT) was added to the BlueFire Research Universe with the publication of a full research report on August 25, 2000 when the price of the common stock was $6.00 per share. BlueFire Research initiated coverage with an "Outperform Outperform An analyst recommendation meaning a stock is expected to do slightly better than the market return. Notes: Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy. " rating and a 12-month price target of $11.00 per share. The common stock closed at $8.19 on Tuesday, September 5, 2000. Shuffle Master, Inc. (Nasdaq-SHFL) coverage was initiated on March 29, 2000 when the price of the common stock closed at $11.58. BlueFire Research initiated coverage with an "Outperform" rating. Since the initial report, BlueFire Research has raised estimates and target stock price on two occasions. On August 29, 2000, BlueFire affirmed af·firm v. af·firmed, af·firm·ing, af·firms v.tr. 1. To declare positively or firmly; maintain to be true. 2. To support or uphold the validity of; confirm. v.intr. its "Outperform" rating on Shuffle Master, raised the fiscal 2000 estimate to $1.08 per share, raised its estimate for fiscal 2001 to $1.34 per share and raised its 12-month price target to $21.50 per share. The common stock closed at $17.50 on Tuesday, September 5, 2000. PW Eagle (Nasdaq-PWEI) coverage was initiated on April 14, 2000 when the price of the common stock closed at $12.13. BlueFire Research initiated coverage with an "Outperform" rating. The common stock closed at $17.25 on Tuesday, September 5, 2000. Plato Learning, Inc. (Nasdaq-TUTR) coverage was initiated on May 1, 2000 when the price of the common stock closed at $10.58. BlueFire Research initiated coverage with an "Outperform" rating. The common stock closed at $15.44 on Tuesday, September 5, 2000. Daktronics, Inc. (Nasdaq-DAKT) coverage was initiated on May 16, 2000 when the price of the common stock closed at $10.00. BlueFire Research initiated coverage with an "Outperform" rating. The common stock closed at $15.58 on Tuesday, September 5, 2000. BlueFire Research was formed in January by Minneapolis-based BlueFire Partners to provide investment research on small capitalization capitalization n. 1) the act of counting anticipated earnings and expenses as capital assets (property, equipment, fixtures) for accounting purposes. 2) the amount of anticipated net earnings which hypothetically can be used for conversion into capital assets. growth companies in health care, technology, financial institutions, consumer, and industrial growth sectors. BlueFire Research prepares and provides research reports and periodic updates to investment professionals and the investment community on mid-cap Mid-cap Short for "Middle Cap," mid cap refers to stocks with a market capitalization of between $2 billion to $10 billion. Notes: As the name implies, a mid-cap is in the middle of the pack. A mid-cap isn't too big, but at the same time has a relatively decent market cap. , small-cap Small-cap A stock with a small capitalization, meaning a total equity value of less than $500 million. small-cap 1. Of or relating to the common stock of a relatively small firm having little equity and few shares of common stock and micro-cap companies who, in most cases, are clients of BlueFire Partners. The reports on companies who enjoy full coverage include earnings estimates and recommendations based on fundamental and relative valuation models. BlueFire Partners is an independent, privately held professional firm providing strategic consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" focused on enhancing the enterprise value of its clients. With headquarters in Minneapolis, BlueFire has a national reputation for expertise in advising growing companies in the areas of corporate strategy, investor relations Investor relations The process by which the corporation communicates with its investors. , public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and graphic design services, media relations, product launch campaigns, performance improvement initiatives, and leadership development. BlueFire Research, an affiliate of BlueFire Partners, is an SEC-registered investment adviser providing investment research on small-capitalization growth companies and other investment advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal . Research reports are prepared by BlueFire Research, a Registered Investment Adviser, and an affiliate of a company that provides a variety of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. for the subject companies of the reports. Those services can include, but not be limited to, investor relations and public relations counsel, media consulting, graphic design, and management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects . However, subject companies of reports have paid no direct compensation to the investment adviser or its affiliate for the preparation, distribution, and dissemination dissemination Medtalk The spread of a pernicious process–eg, CA, acute infection Oncology Metastasis, see there of the reports. This release is for information purposes only and does not constitute an offer or solicitation solicitation In criminal law, the act of asking, inducing, or directing someone to commit a crime. The person soliciting another becomes an accomplice to the crime. The term also refers to the act of obtaining bribes, as well as to the crime of a prostitute who offers sexual of an offer to buy or sell any securities. Past performance is no guarantee of future results. The information provided, while not guaranteed as to accuracy or completeness, has been obtained from sources believed to be reliable. No officer, director or employee of BlueFire Research, or its affiliate, owns securities in the subject company of reports unless otherwise and specifically disclosed in the reports.
BLUEfIRE Research Universe to Date
Company Date of Price at Price
Report Report 9/05/00
SHFL 3/29/00 $11.58 $17.50 +51.10%
PWEI 4/14/00 $12.13 $17.25 +42.20%
TUTR 5/1/00 $10.58 $15.44 +45.90%
DAKT 5/16/00 $10.00 $15.58 +55.80%
AULT 8/23/00 $ 6.00 $ 8.19 +36.50%
Average price performance since coverage initiated- +46.30
Price performance of Nasdaq Composite since 4/1/00- +9.70%
Prepared on September 5, 2000, for illustration purposes only.
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