BlueFactory Services in Norway and Finland; Entertainment from BlueFactory Takes Root in Nordic region.Business Editors & High Tech Writers STOCKHOLM, Sweden--(BUSINESS WIRE)--Aug. 23, 2001 BlueFactory has secured its position in the Nordic region with the launch of mobile entertainment services in Finland and Norway. With the launch, almost seven million Nordic mobile users will gain access to BlueFactory's services, including the game Hunters & Collectors. During this fall, Swedish BlueFactory will deliver mobile entertainment to almost the entire Nordic region. Partnership agreements have been signed with both Telenor's mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. portal djuicetm in Norway and the Sonera Zed mobile portal in Finland. "Norway and Finland are very advanced in mobile entertainment and are important markets for us. Because both Sonera Zed and djuicetm are strong players, these launches are significant as we focus on consolidating BlueFactory's already strong position in the Nordic region," said Soki Choi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueFactory. Sonera first off the mark During this fall, mobile users connected to the Finnish telecommunications providers Sonera and Radiolinja will have access to BlueFactory's SMS-based game Hunters & Collectors. The service will be launched on Sonera's mobile portal Sonera Zed, which is a wholly-owned subsidiary of the Finnish telecommunications provider Sonera. The portal is Finland's largest, reaching more than 3.5 million users or approximately 90 per cent of the Finnish market. Sonera Zed's subscribers are able to get information how to use the service at the web address www.zedaamo.com. Telenor during this fall Furthermore, BlueFactory will provide the services Hunters & Collectors, Flirtylizer and CelebriQuiz to Telenor's portal djuicetm during this fall. All of these services will be available for both SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. . djuicetm reaches approximately 2.3 million users in Norway and can be found at the web address www.djuice.no. Hunters & Collectors was launched last spring via Europolitan Vodafone and can be reached by more than a million Swedes at the web address www.hantera.se BlueFactory Already the market leader in Sweden, BlueFactory aims to be the leading provider of mobile interactive entertainment in Europe. BlueFactory offers wireless enabling technologies, software and entertainment applications based on existing and future technologies (SMS, WAP, WIG, WEB, KJAVA, Positioning and Bluetooth). BlueFactory currently has offices in Stockholm and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . www.bluefactory.com Sonera Zed Ltd Sonera Zed Ltd is a wholly-owned subsidiary of the Finnish telecommunications group Sonera Corporation (HEX:SRA SrA abbr. senior airman )(NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SNRA SNRA Sawtooth National Recreation Area (Idaho) SNRA Swedish National Road Administration SNRA Système National de Recherche Agricole ) (http://www.sonera.com). Established in 1999, zed(tm) provides personalised information, communication and entertainment services for mobile devices. Zed helps its customers by developing services which put content into a context appropriate to customers' lifestyles in an easy-to-use format, both in text messaging and WAP services. The market for mobile value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services, mobile marketing and m-commerce is projected to grow to US$3.5bn in revenues in Western Europe in 2004 (source: Ovum Wireless Portals 2000). Zed targets specific groups of users such as youth and busy professionals with time and location specific content and services. As its technical platform is designed specifically for the mobile environment, zed is well placed to exploit application and service developments such as location-based services and radio network technology developments such as GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. and UMTS (Universal Mobile Telecommunications System) The GSM implementation of the 3G wireless phone system. Part of IMT-2000, UMTS provides service in the 2 GHz band and offers global roaming and personalized features. . Zed runs data centres in Finland, Germany, Netherlands, Singapore and the USA. Further information on zed may be found under http://www.zed.com. Telenor Mobile Communications Telenor Mobile Communications (TMC TMC Technology Marketing Corporation (Norwalk, Connecticut) TMC Texas Medical Center (Houston, TX) TMC Traffic Message Channel TMC The Movie Channel TMC Traffic Management Center ) is the mobile business area of Telenor, offering voice, data, Internet, e-commerce and content services. TMC is one of the world's most advanced mobile operators with a leading position in the Norwegian market and with ownership in 15 mobile companies throughout the world. The total number of subscribers as of year end 2000 was 5,9 million - 2,3 million in Norway and 3,6 million abroad, calculated on the basis of TMC's ownership interests in each company. In Sweden, djuice will also be launched as a separate mobile subscription. djuice(TM) is Telenor Mobile Communications' mobile Internet venture. djuice(TM) is established as an independent brand and the main portal for the mobile Internet, with content and functionality build around the interface between individual mobility and the Internet. The portal can be personalised by each customer to fit the interests of that unique customer. The goal of djuice.com is to become one of the world's leading mobile Internet portals, known for user-friendly and innovative services. Taking part in the Volvo Ocean Race Volvo Ocean Race (formerly the Whitbread Round the World Race) is a yacht race around the world, held every four years. It's named after its sponsor, Volvo. Though the route is changed to accommodate various ports of call, the race typically departs England in September. by sponsoring the boat "djuice' and working with the skipper, Knut Frostad, is an inherant part of the djuice.com venture. This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/08/23/20010823BIT00270/bit0002.doc http://www.waymaker.net/bitonline/2001/08/23/20010823BIT00270/bit0002.pdf |
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