Blue-Chip Companies Continue to Select MarketSoft; American Express and Cisco Systems Choose MarketSoft For Their eMarketing Initiatives.Business/Technology Editors LEXINGTON, Mass.--(BUSINESS WIRE)--Nov. 1, 2000 MarketSoft Corporation, a leading provider of multi-channel eMarketing solutions, today announced that American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. and Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. have selected MarketSoft's eMarketing solutions. These two marquee deals come on the heels of other recent customer wins with companies such as Polaroid and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . "MarketSoft continues to effectively penetrate leading blue-chip companies such as American Express and Cisco. We feel we offer a compelling solution that strengthens marketing impact and conversion rates which are in desperate need of improvement in multi-channel businesses," said Greg Erman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MarketSoft. "As we continue to round out our eMarketing suite, we expect other large Fortune 500 companies to join our rapidly growing customer base." The combination of MarketSoft's interactive marketing platform, eOffers, and its Web-based lead management application, eLeads, forms a synergistic suite that helps companies market more effectively. For the first time, organizations can coordinate their multi-channel marketing and selling efforts. About MarketSoft MarketSoft delivers Internet software that empowers Marketing. Our customers use our solutions to speak with one voice... coordinating the right message at the right time via the right channel. MarketSoft's integrated suite of eMarketing applications create, fulfill, and measure demand, allowing customers to achieve improved marketing impact, revenue conversion, and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . MarketSoft's blue-chip and new-chip customers include: American Express, Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , Dun & Bradstreet, Polaroid, IBM, Cisco, Covad Communications, and Excite@Home. Led by a visionary executive team, MarketSoft received numerous industry awards, including Top Private Company and Top Ten Overall in Upside's "Top 150 eBusiness Solution Providers," Demo 2000's "Company to Watch," and Peppers and Rogers' "Accelerating 1-to-1 Innovator." MarketSoft is backed by prominent venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] including Integral Capital Partners, Canaan Partners, Advent International, Prism Venture Partners, and BancBoston Capital. For more information visit www.marketsoft.com. |
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