Blue sales are off to a flying start.

Sales are off to an explosive start at Blue, the 16-story luxury condominium currently rising at 105 Norfolk Street, on the former parking lot of world-famous kosher restaurant Ratner's. Blue is projecting occupancy for late 2006.

The 32-apartment, upscale property is the Lower East Side's first full-time doorman building. Over 700 inquiries were fielded prior to the official launch of sales on November 16. All indications are that both Blue's location and distinctive apartments featuring abundant light and amazing views are attracting a wide diversity of buyers to this historic neighborhood.

"We are absolutely thrilled with the buoyant response," said Barrie Mandel, Senior Vice President and leader of the Corcoran Marketing team representing the building, "but we are not at all surprised. Blue is truly an unusual architectural icon, one that's marking the skyline for the evolving Lower East Side, as it rapidly becomes a much sought-after residential neighborhood."

The Blue Presentation Center, located in Ratner's original kitchen, is situated at 100 Norfolk Street, a half block from the F train's, Delancy Street stop.

On offer at Blue, are one- and two-bedroom apartments, tower apartments and a sumptuous penthouse with a glorious private terrace. The interiors boast luxurious fixtures and natural finishes, including bamboo floors, stone floor baths, and glass tiles, each offering floor-to-ceiling views, casement windows, and a profusion of natural light. Kitchen cabinetry comes equipped with state-of-the art appliances. Residents will enjoy access to two private outdoor terraces, plus a 24-hour manned lobby elegantly designed with stone floors and dramatic lighting with a concierge desk. In addition, developers Angelo Cosentini and John Carson are equipping Blue, with a walk-in cooler for private deliveries from Fresh Direct and other similar grocery suppliers. But, by far, what most distinguishes Blue as a special landmark is its exterior facade, consisting of shimmering blue pixilated floor-to- ceiling glass, which changes color as the day progresses.

"At Blue, it's all about the apartments, offering light, generous layouts and wonderful views, plus its distinctive location, the historic Lower East Side," said Mr. Cosentini.

"Blue has the cache of being designed by internationally world-renowned architect Bernard Tschumi, former Dean of Architecture at Columbia University. And what other Class A luxury condo can lay claim to having a footprint right in the heart of the historically rich Lower East Side, a colorful neighborhood which abounds with famous ethnic eateries and entertainment venues." Among some of the more legendary are Katz's Delicatessen, Gertel's Bakery and Il Laboratario del Gelato.