Blue project sees the color of money.

Longview Capital Advisors secured financing for Blue, the first new luxury condominium project to be built on the Lower East Side, the firm announced.

Longview, which structures and secures debt and equity financing for middle-market developers, structured, negotiated and placed the acquisition, construction and mezzanine debt financing, as well as the outside equity, for the $32 million project, according to Mitch Draizin, Longview president. Longview has served as financial advisor to Blue developers, Angelo Cosentini and John Carson, for the past several years.

Blue is located at 105 Norfolk Street, near the corner of Delancey Street, on the site of the former parking lot of Ratner's, the century-old famous kosher restaurant. The building, which will rise 16 stories and offer 32 luxury condos, is the first residential project for internationally renowned architect Bernard Tschumi, who was dean of architecture at Columbia University from 1988 to 2003. Tschumi's design for Blue features a striking facade of sapphire blue glass.

"For Blue, we were essentially a one-stop shop, arranging comprehensive debt financing covering the various stages of the project," Draizin said. "We also introduced the outside equity investor; Hudson Realty Capital, LLC."