Blue World Sets Internet Business Strategy.BOSTON--(BUSINESS WIRE)--Aug. 6, 1997-- Previews MailMan, FMPro.Net; Shows Lasso 2.0 at Macworld Expo As part of its mission of "bringing business to the internet(TM)," Blue World Communications, Inc. today previewed for the first time two forthcoming products, MailMan and FMPro.Net, and showed the shipping version of Lasso(TM) 2.0 at Macworld Expo/Boston. All three new offerings support Bellevue, WA-based Blue World's strategy of turning Claris FileMaker Pro 3.0(R) for Mac OS into a full Internet business partner for handling commerce and information. "Together," said Blue World President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bill Doerrfeld, "our FileMaker Pro Internet companions allow FileMaker Pro users to seamlessly build complete Internet business solutions using the leading database for Mac OS." "Blue World has produced quite a few successful leading edge solutions for FileMaker Pro users," said Antony Campitelli, product manager, database products, Claris Corporation. "The company's products help FileMaker Pro users to better Web-enable their data with little effort." Lasso 2.0 Lasso 2.0, a major upgrade to Lasso 1.2, began shipping last month. As the leading solution for Web database publishing Using desktop publishing to produce reports of database contents. See desktop publishing. with FileMaker Pro 3.0 for Mac OS, Lasso both Web- and Java-enables databases. New features include Java classes and Java applet A Java program that is downloaded from the server and run from the browser. The Java Virtual Machine built into the browser is interpreting the instructions. Contrast with Java application. and application support; an "inline" command to process multiple database operations within a single HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. file; built-in auto conversion of database PICTs to JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. ; a "log" command to log traffic statistics to target databases and/or text files; and Apple Event control of other server applications. Lasso 2.0 Server, a new variation of Lasso, adds a stand-alone Web server with integrated Lasso 2.0 CGI CGI in full Common Gateway Interface. Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program. along with standard Web server features. Lasso 2.0 Server has been optimized to operate as a dedicated FileMaker Pro 3.0 Web database server. MailMan MailMan, currently in development, brings the organizational power of a relational database relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. to email. MailMan is an email client See e-mail program. that sends, receives and manages Internet electronic mail to and from FileMaker Pro 3.0 databases. MailMan is especially well-suited to situations in which a large volume of email has to be intelligently handled and integrated with other database information, such as in customer service, technical support, marketing, and sales/lead tracking. Features include checking and sending mail directly from within FileMaker Pro 3.0; visual reporting of all new, unread and unprocessed messages in the "Mail Room;" rapid searching of any field across thousands of messages; built-in contact management; creation of e-mail templates; and powerful routines for automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. replies, mailing lists An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new , scheduled bulk mailings and filtering. FMPro.Net FMPro.Net, a forthcoming service, provides professional FileMaker Pro Webhosting. FMPro.Net's Web database server farm is housed in a protected environment with automatic gas-powered back-up generators, temperature control, service redundancies and 24-hour on-call on-call Hospital practice adjective Referring to a status in which a physician can be reached and arrive at the hospital within 30 mins of being paged technicians. FMPro.Net builds on the more than two years of experience Blue World Communications has in hosting high-performance, high-traffic FileMaker Pro databases on the Web, and complements its custom programming services for creating complete Web site solutions. Pricing and Availability Lasso 2.0 is available immediately from select resellers and Blue World (http://www.blueworld.com/lasso/order/). Lasso 2.0 CGI/Plug-in version is $349 (electronic) or $399 (boxed). Lasso 2.0 Server version is $499 (electronic) or $549 (boxed). Special upgrade pricing for registered Lasso 1.x customers is available. More details on MailMan and FMPro.Net will be available within 60 days. Special pricing for MailMan will be offered to users of Blue World's MailArchiver. About Blue World Communications, Inc. Blue World Communications, Inc.'s mission is "bringing business to the internet." To that end, Blue World provides a variety of Internet products and services with special emphasis on FileMaker Pro-based Internet solutions. Blue World (www.blueworld.com), based in Bellevue, WA, is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. founded in 1990. Lasso and Blue World Communications are trademarks of Blue World Communications, Inc. Claris and FileMaker Pro are trademarks of Claris Corporation, registered in the U.S. and other countries. Other product and corporate names are the property of their respective holders. -0- (Editors: Blue World is exhibiting at Macworld Expo/Boston in booth no. 5658.) CONTACT: Blue World Communications, Inc. Bill Doerrfeld, President & CEO, 425/646-0288 bill@blueworld.com |
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