Blue Wireless To Integrate Platform with Nuance Voyager; Creates a Voice Portal Pilot Service Targeted at Wireless Carriers.Business/High-Tech Editors BURLINGAME, Calif.--(BUSINESS WIRE)--Oct. 31, 2000 Blue Wireless today announced the integration of its personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. content management platform with Nuance's (Nasdaq:NUAN NUAN New User Action Notation (modeling language) ) Voyager(TM) voice browser A voice browser is a web browser that presents an interactive voice user interface to the user. In addition, it typically provides an interface to the PSTN or a PBX. Just as a visual web browser works with HTML pages, a voice browser operates on pages that specify voice dialogues. using VoiceXML, the industry standard for integrating voice applications. The companies have created a voice portal An interactive voice response (IVR) front end to a data retrieval system. This does not differ in core technology from traditional IVR; rather, the difference is in the application presented. Where old-style IVR was mostly a routing application (press 1 for sales, 2 for service, etc. pilot service that is targeted specifically at wireless carrier customers. The voice portal pilot will provide multiple categories of audio content via Nuance's voice-activated Voyager voice browser, which is accessible from any telephone. For the pilot service, Nuance nu·ance n. 1. A subtle or slight degree of difference, as in meaning, feeling, or tone; a gradation. 2. Expression or appreciation of subtle shades of meaning, feeling, or tone: will provide the call handling infrastructure, speech recognition platform, Voyager voice interface, and delivery of selected content categories. Blue Wireless is providing a platform for content management and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. that allows users to quickly and easily access relevant information and re-purposed audio content using customizable menus. Using a simple, web-based interface, users can select their desired content from a variety of well-known, branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. providers on various topics and specify the order in which they want to hear the information. Users can then access their personalized information from any phone and navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. the content with simple voice commands. Using its VoiceXML-based platform, Blue Wireless is remotely managing each user's session and delivering the content to Nuance for subsequent delivery to the end-user. "We are thrilled to be working with the industry leader in speech recognition on this exciting project," said David Jones David Jones is a common name, particularly in Wales, and there have been several well-known individuals with this name. Variations include Dave Jones and Davy Jones. , vice president of business development for Blue Wireless. "We believe that personalized, high impact audio will be a key component of successful voice portals. By using VoiceXML to deliver personalized audio to a voice gateway, we are demonstrating the ability for voice portals to work with a variety of application partners to deliver a full suite of voice-activated services." "Nuance's Voyager has emerged as a key enabler for voice portals," said Steve Ehrlich, vice president of marketing for Nuance. "Through its adherence to standards, including VoiceXML, Voyager enables the seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. of voice-driven content, such as Blue Wireless's personalized audio, and allows companies to quickly deliver applications to market." Blue Wireless is unique from other content and application providers in three ways. First, Blue Wireless identifies stories within audio streams, allowing users to "skip" from story to story and listen only to items that interest them. Second, Blue Wireless layers on both active and passive personalization technologies, ensuring that users have a highly satisfying experience. Finally, Blue Wireless has access to a wealth of both domestic and international content from a large number of leading, branded content sources. Wireless carriers benefit the most from this highly sticky and compelling personalized audio content. This service is expected to increase airtime air·time n. 1. The time during which a radio or television station is broadcasting. Also called airspace. 2. The time at which a radio or television program is broadcast. revenue and extend customer lifetime, increasing the overall value of each subscriber to wireless carriers. Nuance and Blue Wireless will operate the voice portal pilot service for demonstration purposes to wireless carriers and other potential customers. As part of this project, Blue Wireless has entered into a licensing and services agreement with Nuance to support this pilot service through May 2001. During this period, enhancements will be made to this service to showcase the technologies, capabilities, and solutions of Blue Wireless and Nuance, and to explore ways in which other customers may commercially introduce truly personalized information content services. About Blue Wireless Blue Wireless is a leading provider of applications and services for voice-enabled wireless Internet portals. The company helps connect mobile professionals and consumers to personalized news, corporate data, transactions, and other time-sensitive information in audio format. Our patent-pending platform aggregates, re-purposes, categorizes, and personalizes audio content for use in wireless portal A Web site that supports a user with a smartphone or alphanumeric pager. It may offer a variety of features, including providing a springboard to other (WAP based) wireless sites, the ability to select content to be pushed to the user's device as well as providing a point of entry for offerings. This modular technology platform--which can be either licensed for internal use or operated by Blue Wireless under an application service provider model--is currently being beta tested A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the with major wireless carriers and other strategic partners. Commercial services will be launched later this year. For more information, please visit www.bluewireless.com. Blue Wireless is a Founding Member of the Nuance Web Content Program Blue Wireless is also participating in Nuance's Voice Web Initiative as a member of the Voice Web Content program. The Voice Web is about open access to voice-enabled applications. Voice Content Program members provide a critical role in the evolution of the Voice Web by providing aggregated content such as news, weather, sports, horoscopes, stocks, and games for emerging voice portals. Individual voice sites are also content destinations on the Voice Web. End users will reach individual voice sites on the Voice Web either by calling directly or by using a voice browser such as Voyager(TM) to navigate to meaningful content. Voice Web Ready(TM) content is built using leading speech recognition technology from Nuance including SpeechObjects and VoiceXML. Together with Nuance, Voice Web Initiative companies are extending access to the Voice Web -- a growing network of voice-enabled content and commerce sites, and telecommunications services In telecommunication, the term telecommunications service has the following meanings: 1. Any service provided by a telecommunication provider. 2. -- on a global scale. |
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