Blue Titan Software Announces Services Networking Vision; Services Networking is the Optimal Approach to Building, Deploying and Managing SOA Solutions.

SAN FRANCISCO -- Blue Titan Software(R): The Services Networking Company(TM), today announced its strategic vision to allow enterprises to realize the full benefits of service-oriented architectures (SOA). Blue Titan's services networking approach enables incremental deployment of SOA-based solutions, and helps avoid costly accidental architectures that can develop as IT environments evolve. The company's offering, Blue Titan Network Director(TM) promotes business agility by enabling the sharing and mass consumption of services. This reduces IT fragility and lowers operational costs while also optimizing the reach of business services. Network Director lets organizations rapidly build and deploy SOA-based solutions that are designed for change and are future-ready.

Service sharing, enabled through loose coupling, is the foundation for SOA-related benefits -- operational agility, lower IT costs, and reduced time-to-market for new applications. Creation and use of a network of services effectively moves application functionality onto the services network and facilitates widespread service sharing. A services network, constructed using Network Director, is a loosely coupled network of service providers, service consumers, and Network Director Control Points -- Blue Titan's implementation of network-based, multi-pattern intermediaries. Network Director Control Points intelligently route XML/SOAP traffic, enforce policy, and mediate run-time concerns across heterogeneous environments.

"Blue Titan Network Director's unique policy-based mediation capabilities are designed to enable mass consumption of services in the enterprise," said Frank Martinez, CEO and founder of Blue Titan. "This allows IT to empower, rather than constrain, business agility, and enables organizations to deliver the benefits promised by a service-oriented approach."

Blue Titan's services networking approach is the best way to realize the benefits of SOA through its focus on run-time concerns such as global service interoperability. A services network assumes heterogeneity within and across IT environments, and mediates between disparate transports, standards, and invocation patterns. These mediation capabilities encourage consumption of business services, which leads to high degrees service sharing. Network Director also coexists with and leverages existing SOA technology investments, such as Enterprise Service Buses, for further increasing efficiencies and cost savings.

"Services networking offers superior policy enforcement capabilities because policies are declaratively woven into the services network rather than housed in agents or hard-coded into service endpoints," said Peter Yared, founder and CEO of ActiveGrid, Inc., and a member of Blue Titan's Technical Advisory Board. "This enables high degrees of dynamicity and service sharing that allows organizations to extend their reach to employees, customers, and partners."

Previous approaches to SOA, such as peer-to-peer agent-based solutions, were limited in scale, costly to maintain and administer, and inflexible in their support of real-world, heterogeneous environments. Services networks represent an evolutionary leap in addressing incompatibilities that exist in real-world heterogeneous IT environments. Services networks are distributed and designed to mediate incompatibilities, enforce policy, and scale as business needs require. This yields solutions that are tolerant of diversity, which enables greater business flexibility and agility.

"Blue Titan continues to innovate ahead of the market for services infrastructure solutions with their services networking approach," said Ronald Schmelzer, Senior Analyst at ZapThink LLC. "Services networking, with its focus on decoupling in the network via policy-based mediation, enables widespread composibility, interoperability, and evolvability at enterprise scale."

About Blue Titan Software

Blue Titan Software -- The Services Networking Company -- helps enterprises deploy and manage their service-oriented architectures by enabling IT to control, share and scale services and applications. Business innovation can therefore be driven across the distributed enterprise in a timely, manageable, and future-ready manner. Founded in 2001 by enterprise software veterans, renowned business technologists and leading investors, Blue Titan Software is headquartered in San Francisco, CA. Fortune 500 customers include British American Tobacco, Pfizer, and Yahoo!. For more information, please visit www.bluetitan.com.

(C) 2005 Blue Titan Software, Inc.

Blue Titan, Blue Titan Software, Blue Titan Network Director and Blue Titan Software: The Services Networking Company are registered and pending trademarks of Blue Titan Software, Inc.

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