Blue Steel Software, LLC Announces Corporate Name Change.Business Editors/High-Tech Writers CHARLOTTE, N.C.--(BUSINESS WIRE)--Sept 25, 2001 Blue Steel Software, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control formerly known as SphereSix, LLC announces a corporate name change to better reflect its corporate identity. Blue Steel Software is a leading provider of Relationship Management Software, using proprietary technology to deliver personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. e-mail messages for corporations, institutions, and associations. "Forging Stronger Relationships Through Technology" describes the Blue Steel Software corporate philosophy. The power of relationships is further enabled by a software engine built around a model of relationships and allows for precise personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. . The technology assists in further enabling and deepening deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. Noun 1. deepening - a process of becoming deeper and more profound customer relationships. John Thomsen, Chief Executive Officer, states "Relationships are interactive, based on experience and knowledge, require work, and have a lifecycle of clearly defined states. To maintain a relationship at an optimal state requires work, and customers cannot be expected to do this work. The business value of good relationships are a form of "lock-in" - reinforcing brand value, providing the ability to give customers exactly what they ask for, and providing the ability to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. messages. Our software does the work of keeping relationships at the optimal state, allowing you to send literally millions of e-mail messages where each and every one is personalized and relevant". Blue Steel Software was founded in early 2001 by John Thomsen, Chief Executive Officer, and Erica Thomsen, President. Michael Goode is Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . John was formerly President of the SmartClicks division of SmartAge.com, board member of SmartAge.com, and co-founder, architect, and creator of the SmartClicks banner exchange An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own banner in the network. network - the internet's largest and most effective banner exchange program. Erica was formerly Vice President of SmartClicks division of SmartAge.com and co-founder of the SmartClicks banner exchange network. Erica was primarily responsible for customer satisfaction, an area in which SmartAge.com was the clear leader. Blue Steel Software is located at The Foundry (619 S. Cedar Street), a former steel foundry, near the Ericcson Stadium in uptown Charlotte, NC. The firm employees eight at present, including software developers and sales development staff. |
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