Blue Square-Israel, Bank Leumi & Visa Launch Combined "Buy & Bonus - Visa" Credit Card; Integration of Israel's Largest Customer Loyalty Club with its Leading Credit Card.ROSH HA'AYIN, Israel--(BUSINESS WIRE)--June 7, 1999-- Blue Square-Israel Ltd. (NYSE NYSE See: New York Stock Exchange : BSI BSI - British Standards Institute ), together with Bank Leumi Bank Leumi (Hebrew: בנק לאומי, lit. National Bank) is an Israeli bank. Israel Ltd., and Visa C.A.L, today announced the launch of the "Buy & Bonus - Visa" credit card. The initiative integrates Israel's largest and most successful customer loyalty club, Buy & Bonus, with Visa, the leading credit card in Israel and the world. The "Buy & Bonus - Visa" can be used both as a normal credit card and for Buy & Bonus purchases. Blue Square and Bank Leumi have launched an aggressive advertising campaign to publicize pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. publicize or -cise Verb [-cizing, -cized] the new card. Special 'Buy & Bonus' registration desks have been set up in more than 100 Blue Square supermarkets and Hamashbir Lezarchan department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. . New members will receive an attractive package of benefits, including free cellular phones, coupon booklets, discounted travel packages, extra Buy & Bonus points, and other special offers and gifts. Commenting on the news, Yakov Gelbard, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Blue Square, said, "With 'Buy & Bonus - Visa,' we are pioneering a new era of personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product in Israel. Two years ago, we conceived of the Buy & Bonus customer loyalty club as a mechanism for rewarding customers who shop frequently in our stores. Buy & Bonus is now the largest and most successful customer club in Israel, with more than 1 million member families. Using Buy & Bonus's vast databases, we will now be able to reward our loyal customers on a more personal basis, tailoring individual marketing campaigns to the buying preferences of each member. "Cooperation between the retail and banking sectors has gained international recognition as a strategy for offering consumers maximum convenience and 'one-stop shopping.' We are proud to join two of Israel's leading financial institutions, Bank Leumi and Visa, to bring this international trend to Israel." Blue Square is a leading retailer in Israel. A pioneer of modern food retailing in the region, Blue Square currently operates 162 supermarkets and specialty stores under different formats, each offering varying levels of service and pricing. For more information, please refer to Blue Square's website at www.coop COOP See Banks for Cooperatives (COOP). .co.il The statements contained in this release which are not historical facts contain forward-looking information with respect to plans, projections, or future performance of the Company, the occurrence of which involve certain risks and uncertainties, including risk of market acceptance, the effect of economic conditions, the impact of competitive pricing, supply constraints, the effect of the Company's accounting policies, as well as certain other risks and uncertainties which are detailed in the Company's filings with the Security and Exchange Commission, particularly the prospectus with respect to its public offering in July, 1996. |
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