Blue Spoon Publishes Framework for Tactical Innovation in Pharma Marketing.

Adaptive Tactical Systems

NEW YORK -- Blue Spoon Consulting Group, LLC, announced today that it has published a briefing note on adaptive tactical systems. Available for download through the Blue Spoon Consulting website (www.bluespoonconsulting.com), the briefing note introduces a novel framework for tactical innovation in pharmaceutical marketing. Based on Blue Spoon's concept of system-level competition, adaptive tactical systems are a new operational method to harvest sales growth from in-line pharmaceutical brands. Adaptive tactical systems solve sets of problems and achieve clusters of business objectives with one delivery model.

Fragmentation is getting worse, not better. The challenge for a modern strategy is reframing mindsets from a narrow focus on making things and studying isolated pieces to creating new wholes and organizing a unique totality of action that rivals are unable to counter. Adaptive tactical systems amplify the power of individual components by connecting them into capabilities packages - whole systems -- with mutually-reinforcing effects. The system is the tactic. Instead of "message," message interactions become the center of gravity to shape behavior change.

The deep fundamentals of business are changing. The pharmaceutical industry, like most industries, no longer "fits" with an environment radically altering from social innovation and the changing ecology of information. Brands are running out of juice; more problematic, they're being hijacked for spam. The Internet has only added to the layers of media options available as venues for communications -- no media environment has retired or been made obsolete. The combination of more scientists, more journalists, more media, more experts, more data, more content, and more powerful communications and knowledge-acquisition technologies are converging to fundamentally transform society. In light of this complexity, many assumptions and modes of thinking have become obsolete.

Adaptive tactical systems are an entirely new delivery model for marketing integration with far more sophistication than what has been seen before. The solution represents a holistic approach to tackle sets of problems simultaneously related to marketing and sales effectiveness, performance measurement, media mix optimization, data integration, and alignment of vendors from the information technology and marketing services industries. System-level competition is a unique platform for strategic thinking that applies principles from general systems theory to contemporary experience in order to forge a new generation of competitive strategy.

Blue Spoon Consulting is advancing a new strategic paradigm that fundamentally alters the character of competitive strategy. A pioneer in designing ecosystem-centered solutions, Blue Spoon works with a unique framework to shape tactical innovation, strategic differentiation, and strategic imagination across industry environments. The firm brings new ideas and distinctive thinking to help companies create broad and sustained competitive advantage. Visit: www.bluespoonconsulting.com.