Blue Spoon Consulting Releases Briefing Paper on Strategy Design.

A New Framework for Pharma to Think About the Subject of Strategy

MINNEAPOLIS -- Blue Spoon Consulting Group, LLC, announced today that it has released a Briefing Paper on strategy design. Available for download through the Blue Spoon Consulting website (www.bluespoonconsulting.com), the Briefing Paper introduces a new framework of concepts to think about the subject of strategy. Its intent is to evoke new direction.

There is widespread error in confusing tactics with strategy. Strategy is the relationship between means and objectives. The ever-expanding universe of specialized assets and technology applications make possible any conceivable operational vision, but technology is not strategy. Much of what the pharmaceutical industry construes as strategy is activity at the technical or tactical levels. A central theme of the Briefing Paper is that improving strategic performance will come from using a new basis for thinking and framing an approach across a whole ecology - a business ecosystem - of institutions and organizations engaged in the service of health. In other words, the shape and texture of a new commercial model for drug companies centers on strategy at a system level. This is a holistic framework that moves in the exact opposite direction from current trends and technological capabilities that give more and more details to measure about ever smaller fragments of experience.

Blue Spoon Consulting is leading the emergence of a new form of marketing focused on actions that create and sustain growth. Our vision is to advance a set of new strategic theories that can be credibly applied to many different situations, are adaptable to evolving technological and tactical conditions, and function at all levels of business with enormous flexibility. Our mission is to effect business performance across a range of industry environments and strategic contexts.

A pioneer in designing ecosystem-centered strategies, Blue Spoon provides managers with a new generation of strategies and skills to profitably interact with the marketplace, create new markets, dominate them, and shape industry transformation. The firm is unique in its ability to work with complexity and create at a system level. Marketing ecosystems are a modern synthesis for innovative business strategy. Visit: www.bluespoonconsulting.com.