Blue Skies Launches Junior Staffing Network.Business Editors/Advertising & Marketing Writers SAN FRANCISCO--(BUSINESS WIRE)--May 30, 2001 Blue Skies Marketing & Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Staffing Solutions today launched a network of junior-level public relations and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales consultants. Founded in 1997, Blue Skies has provided pre-qualified staffing to more than 100 corporations, agencies and non-profits throughout California and other regions of the U.S. "A minimum of five years experience was required to even apply to our network when we launched four years ago," said Rhonda Silva sil·va also syl·va n. pl. sil·vas or sil·vae 1. The trees or forests of a region. 2. A written work on the trees or forests of a region. , Blue Skies vice president. "The new juniors have one to four years experience, but have been subjected to the same rigorous testing and screening process that distinguishes Blue Skies from our competitors." Silva said the new division has been created in response to client and prospect demand and extensive market research. "While market demand for our highly experienced associates is still strong, there is a need for less experienced, lower-cost talent, as well," she said. "Our juniors were culled from hundreds of applications. They are bright, talented and available at a greatly reduced price." Public relations agencies will benefit most from the new network, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Silva, who notes that "agencies have to be able to hire people at a price that allows them to add enough markup (text) markup - In computerised document preparation, a method of adding information to the text indicating the logical components of a document, or instructions for layout of the text on the page or other information which can be interpreted by some automatic system. to cover costs and a reasonable profit." More than 20 public relations agencies have used Blue Skies talent since the company's inception. This launch of the junior network is the second in a series of new service announcements Blue Skies is planning this year. Just last week, Blue Skies announced that Greg Lefevre, an award-winning, veteran journalist and former Bureau Chief of CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , had joined the company as a media consultant and trainer for hire. Lefevre served as Bureau Chief and Correspondent for CNN for 17 years. For more information about Blue Skies, how to hire a Blue Skies consultant or how to join the junior or senior networks, visit the website at www.publicrelationsstaff.com or call Rene Boyd at 925/299-1175. |
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