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Blue Shield of California Signs Sponsorship Agreement with Mediconsult.com.


BOSTON--(BW HealthWire)--June 16, 1998--Mediconsult.com, Inc., (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:MCNS MCNS Managing Cisco Network Security
MCNS Multimedia Cable Network Systems
MCNS Media Centre for National Security (Sri Lanka)
MCNS Ministerial Committee for National Security (Iraq) 
) today announced that Blue Shield of California Blue Shield of California is a not-for-profit health insurance provider headquartered in San Francisco, California. An independent licensee of the Blue Cross and Blue Shield Association, Blue Shield of California is an incorporated, wholly owned subsidiary of California Physicians'  has signed a sponsorship agreement under which the company will provide a range of services for Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross.  on www.mediconsult.com, including banner advertising Banner Advertising

A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page

Notes:
For an example, just look at the top of a page on almost any popular web site.
 campaigns, home page polling and healthcare plan micro-sites. The Blue Shield program will educate consumers on the benefits of individual and family healthcare plans and create new business opportunities for Blue Shield.

"We are very pleased to add Blue Shield of California to our list of clients," said Ian Sutcliffe Sutcliffe may refer to:
  • Sutcliffe, Nevada, a US census-designated place
  • Sutcliffe (surname), people with the surname Sutcliffe
, president of Mediconsult.com. "As our first healthcare client outside the pharmaceutical industry, Blue Shield's sponsorship confirms that the potential client base for Mediconsult.com extends to health insurers and other markets where a dialogue with consumers interested in maintaining and improving health is important."

About the Company

Mediconsult.com (MCNS) is the leading consumer-oriented source of on-line medical information. The Company's web site, www.mediconsult.com, is the most popular on-line resource for patients, their families and friends, serving more than 450,000 visitors a month over 5 million a year.

Mediconsult.com provides a full range of patient-oriented services, including information about treatment options, recent medical findings and journal reports, drug information and clinical trials and access to moderated on-line support groups.

Media information is available at www.mediconsult.com/Aboutus/media For information on other Mediconsult.com services visit the corporate site at www.mediconsultinc.com

All trademarks mentioned belong to their respective owners. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully re·spect·ful  
adj.
Showing or marked by proper respect.



re·spectful·ly adv.
 acknowledged.

    CONTACT: Mediconsult.com
              John Jennings, 1-888-316-1133
              jjennings@mediconsult.com


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Jun 16, 1998
Words:277
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