Blue Security Raises $3M in Seed Round Financing From Benchmark Capital for the Development of a New Weapon in Fight Against Spam and Spyware.

MENLO PARK, Calif. -- Led by Seasoned Veterans in Information Security Market, Blue Security to Break Economics of Spammers with Do Not Disturb Registry Concept

E[acute accent]Blue Security, Inc., a new company developing innovative anti-spam and anti-spyware solutions, today announced it has secured $3 million in seed-round financing from Benchmark Capital. The funding will support the continued development of a new weapon in the fight against spam and spyware, which Blue Security is preparing to launch later this year. E[acute accent]Founded in 2004 by two seasoned entrepreneurs, Eran Reshef and Amir Hirsh, Blue Security Inc. is working to help diminish the burden of spam and spyware for both consumers and enterprises. Its mission is to break the economics of spammers and allow consumers and enterprises to reclaim their Internet experience. The company's offering, based upon a Do Not Disturb Registry concept, will differ from current solutions that are technology based and reactive in methodology to take a proactive approach in blocking spam and spyware. E[acute accent]Blue Security is the third venture for Reshef, who was previously the founder of Sanctum, the leader in Web application security acquired by WatchFire and the founder of Skybox Security, the security risk management pioneer. Amir Hirsh, Blue Security's executive vice president of solutions, was previously vice president of research and development for Riptech, a leading managed security service provider acquired by Symantec. Both executives will provide their perspectives on the current state of the anti-spam and anti-spyware industry, along with publishing insight and statistics on the business models and tactics of spammers, on the company's newly launched Weblog. Visitors can access the Weblog at www.bluesecurity.com to discover new information about the Blue Security approach, obtain an accurate picture of how spammers work and gain details on joining Blue's public beta program. E[acute accent]Eran Reshef, Blue Security's chairman and CEO, said, "Current statistics estimate that 70 percent of e-mail traffic today is sent from spammers. There is simply no viable solution currently available. Today's technologies are nothing more than stop gaps trying to coexist in the presence of spam and spyware, rather than eliminating them. Picking off one piece of spam at a time does nothing to address the business of spammers. It does, however, impact the delivery of legitimate e-mail. We aim to break the business model of spammers through a new approach that will unite the anti-spam and anti-spyware community and make a significant contribution to combating and eventually eliminating this scourge for our customers, allowing them to reclaim their Internet experience." E[acute accent]"We are looking forward to working with Blue Security in bringing this new solution to market. Blue Security innovative approach, its experienced team, as well as the scope of the market, makes this enterprise an exciting venture," said Mark Kremer, general partner at Benchmark Capital, who will be joining Blue Security's Board of Directors.

E[acute accent]About Blue Security

E[acute accent]Blue Security was established in 2004 to provide a viable solution to spam and spyware. Using a revolutionary approach, Blue Security eliminates spam and spyware for enterprises and consumers, allowing them to reclaim their Internet experience. For more information, visit www.bluesecurity.com.

E[acute accent]About Benchmark Capital

E[acute accent]Benchmark Capital was founded in 1995 to help talented entrepreneurs build great technology companies. Benchmark's partners take a team-oriented, labor-intensive approach to venture investing to deliver a superior level of service to the firm's portfolio companies. Benchmark's portfolio includes franchise companies such as eBay (Nasdaq: EBAY), Juniper Networks (Nasdaq: JNPR) and Red Hat (Nasdaq: RHAT). Managing more than $2.5 billion in committed venture capital, Benchmark focuses on investing in entrepreneurs with original ideas. For more information on Benchmark, visit its Web site at www.benchmark.com.