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Blue Ribbon Digital Promotes Travis Unwin to Vice President.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Blue Ribbon blue ribbon

denotes highest honor. [Western Folklore: Brewer Dictionary, 127]

See : Prize
 Digital, a leading national online advertising agency pioneering Click-to-Mortar strategies, today announced the promotion of Travis Unwin to Vice President. Unwin joined Blue Ribbon Digital in 2004 and was formerly Managing Director.

"Travis has a unique blend of online advertising business acumen and a deep understanding of both digital media and supporting technologies that help our manufacturing and retail clients drive consumers from the Web, directly to their respective retail locations," said Matt Greene Matt Greene (born May 13, 1983 in Grand Ledge, Michigan, U.S.) is a professional ice hockey defenceman who currently plays for the Edmonton Oilers of the NHL.

Greene was drafted in the 2nd round (44th overall) by the Edmonton Oilers in the 2002 NHL Entry Draft.
, Blue Ribbon Digital's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our clients' appetite and demand for online advertising solutions has increased dramatically in the past two years and as our agency grows, Travis has consistently demonstrated the correct blend of strategic thinking and leadership qualities to help sustain our growth."

Blue Ribbon Digital helps blue-chip companies Blue-chip company

Used in the context of general equities. Large and creditworthy company. Company renowned for the quality and wide acceptance of its products or services, and for its ability to make money and pay dividends. Gilt-edged security.
 capture, nurture and engage customers through innovative, predictive advertising strategies. Utilizing their proprietary model, Blue Ribbon Digital clients are able to fully measure and understand both the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  and branding value of all their online advertising initiatives. The agency's expertise and focus on online advertising is in great demand as many of the world's largest advertisers channel more of their marketing dollars online.

"Matt has built a world class agency that is helping major brands increase sales through creative, measurable online advertising campaigns," said Unwin. "Given Blue Ribbon's leadership status and unique ability to help large marketers tackle Web marketing strategies, I'm thrilled by the challenge as we help our clients measurably improve business results at their e-commerce sites and retail locations."

About Blue Ribbon Digital

Founded in 2002, Blue Ribbon Digital (BRD (Blue-Ray Disc) See Blu-ray. ) is a leading national online advertising agency pioneering Click-to-Mortar strategies for Global 1000 companies. BRD specializes in messaging on the Web across all media channels, designed to drive consumers from the Web to a physical location. Formerly known as Blue Ribbon Consulting, BRD delivers innovative advertising strategies and tactics that capture customers on the Internet and drive them to local stores or physical locations where clients' products and services are available. BRD has satellite offices in Pittsburgh and Phoenix and is headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 where it is led by Matthew Greene, a veteran of Ogilvy & Mather, Ammirati and Puris and Convergence Group. www.blueribbondigital.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 7, 2006
Words:370
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