Blue Pumpkin Software Launches in Europe, the Middle East and Africa; PrimeTime Workforce Management Software Optimized for Call Centers Around the World.

LONDON--(BUSINESS WIRE)--Oct. 20, 1998--Blue Pumpkin software today announced the expansion of its United States operations into Europe, the Middle East and Africa. After adapting its PrimeTime Forecasting and Scheduling Software to specifically meet the needs of European call centers, Blue Pumpkin is now offering international customers the ability to utilize swift optimization techniques with an original human interface design, thus enabling user friendly, powerful tools for call center workforce management. The PrimeTime product line is competitively priced, easy to install and use and has a low cost of ownership, yet at the same time provides optimal functionality.

Blue Pumpkin's European headquarters will be based in Heathrow and will offer local support to European customers. "We anticipate that international sales will soon account for 40-50% of Blue Pumpkin's total revenue," said Doron Aspitz, CEO of Blue Pumpkin. "Given the tremendous growth in the region, our European presence is a necessity. Apart from opening an office, we will also be investing heavily in the development of our solutions, tailoring our products to meet the unique needs of these international markets."

New Appointments Announced

In addition to the launch announcement, Blue Pumpkin also made the following new appointments: -0-

--   Jim Rogerson, formerly from TCS UK, has been appointed to set up
     the UK operations. He brings significant experience and knowledge
     of the workforce management market and will concentrate on
     expanding Blue Pumpkin's presence in UK and Ireland.

--   Christie Campbell, formerly with Channel Marketing at Inference
     Ltd., has been appointed EMEA Marketing Manager. Her focus will
     be to build brand awareness with the market and with distributors
     through trade shows, partner programs, and PR activities.

--   Peter Grossmann, formerly a consultant for Telecorp, has been
     appointed European Channels Manager. Based in Denmark, Peter will
     be responsible for building and managing the indirect sales
     channel in Europe outside of the UK and Ireland.

-0-

New Distributors Also Named

In addition, Blue Pumpkin has appointed several distributors to strengthen its existing sales model and to meet the demand for workforce management tools in the Benelux region, UK, Ireland, France, Switzerland, Germany and Africa. "These distributors are at the forefront of call center technology and will enhance Blue Pumpkin's drive to increase market awareness and penetration," said Tim Harris, vice president of international sales for Blue Pumpkin. "We are very excited about partnering with them."

These new distributors include:

Callscan (www.callscan.com) the world's leading designer of management information systems for telephone call centers will be adding Blue Pumpkin's PrimeTime to their product offerings. Callscan systems enable end users to monitor and manage the effectiveness of their call centers and individual agents. Working with leading telephone systems manufacturers such as Ericsson, GPT, Nortel and Philips, and service providers which include BT, Mercury and Deutsche Telekom, Callscan has developed innovative management information systems for more than 4,000 end users.

Dimension Data Interactive (www.didata.co.za), a division of Dimension Data Holdings, South Africa's largest information systems integration company, will also be partnering with Blue Pumpkin. Dimension Data Interactive is positioned as a total solution provider that focuses on providing expertise in the area of customer management strategy and technologies that bridge the gap between people, process and technology. They deliver solutions which make it possible for companies to be more effective in their interactions with customers.

European Development Partners (www.eurodev.com) is a French-based European consulting company providing consultancy services targeted at call centers across Europe. EDP specializes in client/server and Web-based applications that enhance the interaction with the customer. EDP stays abreast of the latest contact management technologies coming out of the States and Europe in order to provide expert advice to its clients on integrated solutions. The agreement with Blue Pumpkin covers the French, Belgian and Swiss markets.

Princeton Consulting (www.PrinceCon.com) is a rapidly growing European consulting company, providing specialized consulting services to the European call center market, focusing on client/server applications and Customer Interaction Systems for customers such as Deutsche Telekom, Siemens, Philips, Belgacom and Volvo. With offices based in th U.K. and Germany, Princeton is constantly searching for call center software with the latest technology. The agreement with Blue Pumpkin is a natural extension of Princeton's products and service offerings.

Softech Telecom (www.softech-telecom.com) Based in Dublin, with offices in the UK, USA, Germany, France, Norway and the Netherlands, Softech Telecom has added Blue Pumpkin's PrimeTime to their extensive product portfolio. Softech Telecom develops Europe's leading Telephone Management System, Ringmaster, which is currently installed in 25,000 organizations throughout 60 countries. PrimeTime will be promoted via Softech Telecom's widespread European distribution channels which include 10 Telcos/PTTs and PBX manufacturers such as Ericsson, Siemens, Nortel and Philips. In addition, Softech will also offer PrimeTime to its international Major Accounts which include Microsoft, Procter & Gamble, Dell, Gateway, Intel and Oracle.

Tele'Train (Tel: [phone]) is a fast growing training bureau geared specifically towards coaching organizations in the implementation and use of telecommunications equipment. Through its cooperation with the TRE Onderwijsgroep BV in The Hague, Tele'Train is able to offer its clients a wide range of specific and supplementary training courses. Tele'Train also acts as consultants in coaching and implementing call center routes in organizations. Blue Pumpkin's Resource planning software will be joining Tele'Train's quality support software products and will be part of their portfolio that is geared towards solutions for operational quality.

America Online (AOL)/Compuserve Signs on As First European Customer

Blue Pumpkin is also pleased to announce the signing of its first European customer. America Online (AOL)/Compuserve will be implementing PrimeTime across its five call centers in Germany, France, Ireland and UK. The software will be used to schedule 1,200 call center agents.

About Blue Pumpkin Software

Blue Pumpkin Software is a privately held company founded in 1996. Blue Pumpkin is the only workforce management company named to Upside Magazine's Hot 100 Private Companies, an elite list of rapidly growing high-technology firms. The PrimeTime product line was developed to allow call center professionals to maximize customer service and increase call center efficiency. Blue Pumpkin PrimeTime has won numerous industry awards, including Call Center Magazine Product of the Year for 1997 and a CTI Magazine Editor's Choice Award. Current customers include ADP, Airborne Express, AT&T, Davox, EDS, MCI, and PeopleSoft. Call centers in need of computer-aided forecasting and scheduling include those providing technical support, customer service, travel reservations, financial services and telemarketing. For more information, visit the Blue Pumpkin web site at http://www.blue-pumpkin.com.