Blue Pacific Flavors Taps New Executive Vice President to Spearhead Continued Flavor Innovation for Food & Beverage Companies.

Chris Long brings more than 10 years of experience in growing flavor sales and operations, focusing on fruit and sweet flavoring

CITY OF INDUSTRY, Calif. -- Leading mid-size global flavor house Blue Pacific Flavors has hired industry veteran Chris Long as executive vice president and general manager of the company's manufacturing and flavor processing at corporate headquarters in City of Industry, California.

In his new role, Long is responsible for solidifying and growing business in Blue Pacific's North American markets while leveraging the company's core strengths and leadership in true-to-fruit flavor authenticity with its exclusive hortRealfruit[TM] flavor technology developed through a license agreement with Plant & Food Research New Zealand (formerly HortResearch).

"Chris brings a great deal of proven expertise in streamlining manufacturing and quality control processes for flavor houses and we are looking forward to him applying that same discipline here," said Blue Pacific Flavors CEO Donald Wilkes. "We are a world-class flavor and ingredients company comprised of a team with a focus on innovative solutions for our clients and Chris' leadership will help our team build on this mission."

Prior to joining Blue Pacific Flavors, Long held the position of general manager, west coast flavors at Kerry Ingredients and Flavors (Master Taste) where he led all aspects of manufacturing, flavor sales, R&D, quality assurance and finance. He brings many years of successful experience with growing sales and profit within the food ingredient manufacturing industry.

"Blue Pacific is uniquely positioned for leadership and growth in the flavor ingredients market," said Chris Long. "I am excited to work with a team that has the talent to innovate true, authentic flavor solutions for its clients."

Blue Pacific is a leader in creative natural and organic compliant fruit flavors and sweet flavor delivery to a wide range of food applications including beverages, fruit preparations, dairy (yogurt and milk), soymilk, ice cream, frozen desserts, bakery and nutritional foods and confectionery products.

About Blue Pacific Flavors

Since 1993, Blue Pacific Flavors, Inc. has been a leader in technology driven flavor creation combined with food and beverage application intellectual property solutions. The company's flavor capabilities range from innovative creative development to new product development and duplication. Blue Pacific provides its customers an international spectrum of innovation, expertise and tradition for quality, service and value. Industries served include the food, beverage, dairy, bakery, confectionery, prepared food, pharmaceutical, cosmetic and chemical specialties sectors. Blue Pacific uses only the finest natural and synthetic raw materials available and manufactures all products under Kosher and Halal supervision, as well as GRAS and FEMA guidelines. It also follows GMP and AIB guidelines and certification. For more information, visit www.bluepacificflavors.com.