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Blue Nile Names Two New Members to Board of Directors; HomeGrocer and Heinz Executives Lend Strategic Insight to Leading Online Jewelry Retailer's Board.


Business Editors

SEATTLE--(BUSINESS WIRE)--April 25, 2000

Blue Nile Blue Nile, Arab. Al Bahr al Azraq, river, c.1,000 mi (1,600 km) long, the chief headstream of the Nile, rising in Lake Tana, NW Ethiopia, at an altitude of c.6,000 ft (1,800 m).  Inc., the leading online retailer of diamonds and fine jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
, today announced the appointment of Mary Alice Mary Alice Smith (born December 3, 1941 in Indianola, Mississippi, U.S.) is an Emmy Award and Tony Award winning actress. In 1987 she received a Tony for Best Featured Actress in a Play for her work in Fences.  Taylor, chairman and chief executive officer of HomeGrocer.com, and Joseph Jimenez, president and chief executive officer of Heinz North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , to its board of directors.

The seasoned executives bring more than 30 years of technology, consumer marketing and operational business expertise to the online jewelry retailer's board.

"We're excited to bring Mary Alice and Joe onto our team. Their executive leadership and strategic insights will be invaluable as we continue to build our brand and enhance our position as the premier online retailer of diamonds and fine jewelry," said Mark Vadon, co-founder and chief executive officer of Blue Nile, Inc.

The two new appointments complement Blue Nile's current team of directors, including Joanna Joanna, in the Bible
Joanna, in the New Testament.

1 Wife of Herod's steward Chuza. She was a follower of Jesus and was one who found the tomb empty.

2 Ancestor of St. Joseph.
 Strober, general partner of Bessemer Venture Partners Bessemer Venture Partners is a private venture capital firm with offices in Silicon Valley, New York, Massachusetts, China, and India. It has backed such companies as Ciena, Flarion, Parametric Technologies, Skype, Staples, VeriSign and Veritas. ; Tod Francis, general partner of Trinity Ventures; Vadon, and L. Ben Elowitz, co-founder and vice-president of site development for Blue Nile, Inc.

"Blue Nile shares HomeGrocer.com's philosophy of offering the quality, convenience and product knowledge that consumers demand," Taylor said. "Just as HomeGrocer.com is revolutionizing the way people shop for groceries, Blue Nile -- with its outstanding customer service and selection -- is changing the way people shop for diamonds and jewelry."

Jimenez said of his appointment to the Blue Nile board, "I am looking forward to helping the team at Blue Nile build their brand equity into one of the great icons of the diamond and fine jewelry industry."

Taylor currently serves as chairman and chief executive officer of HomeGrocer.com. Prior to joining HomeGrocer.com, she was corporate executive vice president of global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map.  and technology for Citigroup, a financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 organization. She also held various senior management positions during her 16-year tenure with Federal Express, most recently as senior vice president

of ground operations. Taylor also serves on the boards of Autodesk, a supplier of PC design software and Dell Computer, a computer systems company.

Jimenez was named president and chief executive officer of Heinz North America, a division of H.J. Heinz Company, in November 1998. Prior to joining Heinz, Jimenez held executive positions with several subsidiaries of Hunt/Wesson, a consumer products company, including the roles of president for Wesson/Peter Pan Food Co. and Orville Redenbacher/Swiss Miss Food Company and vice president of marketing for LaChoy/Rosarito Food Company.

About Blue Nile Inc.

Blue Nile Inc., located on the Web at www.bluenile.com, is the leading online retailer of diamonds and fine jewelry. The company provides consumers with in-depth education and guidance about buying diamonds and classically styled jewelry, and offers an exceptional collection, selected according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 high standards of quality, beauty and value. Blue Nile offers rich content and education for first time buyers, who can use the Blue Nile Buyer's Guide to learn the four "Cs" -- cut, color, clarity, and carat CARAT, weights. A carat is a weight equal to three and one-sixth grains, in diamonds, and the like. Jac. L. Dict. See Weight.  weight. With this knowledge, Blue Nile allows customers to confidently make non-pressured, informed purchases. Independent testing labs grade each diamond, and all jewelry is backed by an appraisal and 30-day return policy.

Founded on a philosophy of exceptional customer service, Blue Nile combines 100 years of jewelry trade expertise with a clean, elegant shopping environment. Based in Seattle, Wash., Blue Nile is privately held with investments from Bessemer Venture Partners; Trinity Ventures; Kleiner, Perkins, Caufield & Byers; Weiss, Peck peck: see English units of measurement.  & Greer Venture Partners; Integral Capital Partners; Vulcan Ventures Inc., and Comdisco Ventures. The company can be reached by phone at 800/242-2728.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 25, 2000
Words:589
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