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Blue Nile Engages GERS Retail Systems for Merchandise Planning Solution.


Business Editors

SAN DIEGO--(BUSINESS WIRE)--May 15, 2003

Online Retailer to Use Forecasting and Planning Tools

to Better Understand Buying Patterns, Anticipate Demand,

and Drive Business Growth

GERS Retail Systems, a leading provider of business solutions for the retail industry, today announced that Blue Nile Blue Nile, Arab. Al Bahr al Azraq, river, c.1,000 mi (1,600 km) long, the chief headstream of the Nile, rising in Lake Tana, NW Ethiopia, at an altitude of c.6,000 ft (1,800 m).  Inc. (www.bluenile.com), the leading online retailer of diamonds and fine jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
, will implement GERS' PLANalyst.

The specialty retailer will use GERS' merchandise planning Merchandise Planning is a strategic and systematic approach used by retailers, particularly in fashion and non-food areas. It is aimed at maximising return on investment, through planning and monitoring sales, margins and inventory in order to increase profitability.  solution to create highly accurate merchandising forecasts to support the business as it maintains its aggressive growth. By implementing the easy-to-use integrated planning In amphibious operations, the planning accomplished by commanders and staffs of corresponding echelons from parallel chains of command within the amphibious task force. See also amphibious operation; amphibious task force.  solution from GERS, Blue Nile will have the tools to analyze historical information and identify optimum buying opportunities for optimal selling and profitability.

"Merchandise drives our business, so we needed a strong merchandise planning solution that would enable us to better anticipate demand to manage and drive the company's rapid growth moving forward," said Blue Nile CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  Darrell Cavens. "GERS provides us with a solution that will bring a sense of predictability to our planning process and speed our reaction to changing markets."

With PLANalyst, Blue Nile can dynamically forecast, create, analyze, and manage merchandise plans and assortments to increase margins, decrease costs, and develop more profitable customer relationships. Advanced functionality enables synchronization (1) See synchronous and synchronous transmission.

(2) Ensuring that two sets of data are always the same. See data synchronization.

(3) Keeping time-of-day clocks in two devices set to the same time. See NTP.
 of merchandise planning and forecasting, micro-merchandising, open-to-buy, and performance analysis, allowing Blue Nile to tightly control the merchandise planning process and improve productivity. GERS also offers a solid foundation of best planning practices and a FasTrack implementation so Blue Nile can quickly and effectively realize the benefits of an integrated merchandise planning solution.

"Blue Nile has established itself as the undisputed online leader in the diamond and fine jewelry category by delivering outstanding quality, customer service, and value, and remarkable business results," said Phil Kenney, vice president of marketing for GERS Retail Systems. "We're looking forward to partnering with Blue Nile and provide the tools to enable them to refine their merchandise planning processes for continued growth and greater profitability."

About Blue Nile

Blue Nile, the online leader in the diamond and fine jewelry category, offers consumers a better way to buy diamonds and fine jewelry. Blue Nile consistently receives honors from such distinguished publications as TIME and Forbes, among many others. Blue Nile provides an exceptional collection of classically styled jewelry selected according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 high standards of quality, beauty, and value. Cleanly clean·ly  
adj. clean·li·er, clean·li·est
Habitually and carefully neat and clean. See Synonyms at clean.

adv.
In a clean manner.



clean
 designed and easy to navigate, the site offers the in-depth education necessary to make informed purchases with confidence. All Blue Nile jewelry is delivered free of charge, guaranteed, and returnable within 30 days. Based in Seattle, Blue Nile is privately held with investments from Bessemer Venture Partners Bessemer Venture Partners is a private venture capital firm with offices in Silicon Valley, New York, Massachusetts, China, and India. It has backed such companies as Ciena, Flarion, Parametric Technologies, Skype, Staples, VeriSign and Veritas. ; Trinity Ventures; Kleiner Perkins Caufield & Byers; Lightspeed Venture Partners; Integral Capital Partners; and Vulcan Ventures Inc. For more information, visit www.bluenile.com.

About GERS Retail Systems

With over 29 years of experience and 300 installations worldwide, GERS Retail Systems is a leading supplier of software solutions for the retail marketplace. The GERS Electronic Retail Enterprise includes mission-critical transaction management applications for multi-channel retailing, and provides fully integrated corporate office applications for merchandise replenishment replenishment

the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography.
 and allocation, distribution center management, and financial control. Integral to the GERS solution set are Business Intelligence applications for predictive modeling and decision support, Merchandise Planning and Allocation for increasing returns on inventory investments, and Workflow Automation See workflow.  applications for maximizing productivity across the enterprise. For more information, visit www.gers.com.
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Publication:Business Wire
Geographic Code:1USA
Date:May 15, 2003
Words:562
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