Blue Nile Announces New Shopping Agreement With America Online; Leading Online Retailer Reinforces Commitment to Shop@AOL, Enhances Status as Anchor Tenant.Business Editors SEATTLE--(BUSINESS WIRE)--Sept. 27, 2000 Blue Nile Blue Nile, Arab. Al Bahr al Azraq, river, c.1,000 mi (1,600 km) long, the chief headstream of the Nile, rising in Lake Tana, NW Ethiopia, at an altitude of c.6,000 ft (1,800 m). Inc., the leading online retailer of diamonds and fine jewelry (www.bluenile.com or AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Keyword: Blue Nile), announced today a new shopping agreement with America Online See AOL. , Inc. (NYSE NYSE See: New York Stock Exchange :AOL), under which Blue Nile will be an anchor tenant within the Jewelry category in the Shop@AOL online shopping destinations. Under the new agreement, Blue Nile will have anchor tenancy in Shop@AOL's Jewelry category and will have placement within a number of the Great Gift Idea and Specialty Shops, as well as in Shop@AOL's "How to Buy an Engagement Ring" Decision Guide. In addition, Blue Nile can be easily accessed through AOL's popular shopping search database. "Through our existing relationship with America Online, we've been able to effectively acquire new customers while creating brand awareness," said Kevin Keith, director of marketing for Blue Nile. "With this agreement, we envision even greater success for this relationship and we look forward to continuing to provide Shop@AOL users with our premium collection of diamonds and fine jewelry, as well as the best educational resources necessary for shoppers to make the right buying decision." "A popular online jewelry site on Shop@AOL, Blue Nile's high quality standards and focus on educating consumers before they make a purchase complements AOL's commitment to providing our members with the best shopping experience in cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. ," said Patrick Gates, vice president of e-commerce, AOL. Blue Nile offers a new approach to shopping for jewelry, supplying consumers with in-depth education and guidance about buying diamonds and fine jewelry. The company's merchandising experts carefully select each piece of gold, platinum, diamond and other precious gemstone gemstone Any of various minerals prized for beauty, durability, and rarity. A few noncrystalline materials of organic origin (e.g., pearl, red coral, and amber) also are classified as gemstones. and pearl jewelry according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. their high standards of quality and value. Blue Nile also offers the finest collection of premium loose diamonds available anywhere in the world. In August, Blue Nile received the distinction of being among the "Best of the Best" as Forbes Favorite online jeweler, the top honor in the publication's survey of the Internet's best sites. About Blue Nile Blue Nile, the online leader in the diamond and fine jewelry category, located on the Web at www.bluenile.com, offers consumers a better way to buy diamonds and fine jewelry. Blue Nile provides an exceptional collection of classically styled jewelry selected according to high standards of quality, beauty and value. Cleanly designed and easy to navigate, the site offers the in-depth education necessary to make informed purchases with confidence. All Blue Nile jewelry is delivered free of charge, guaranteed and returnable within 30 days and transactions are covered through SSL (Secure Sockets Layer) The leading security protocol on the Internet. Developed by Netscape, SSL is widely used to do two things: to validate the identity of a Web site and to create an encrypted connection for sending credit card and other personal data. technology - which ensures an online purchase experience that's risk-free. Based in Seattle, Blue Nile is privately held with investments from Bessemer Venture Partners Bessemer Venture Partners is a private venture capital firm with offices in Silicon Valley, New York, Massachusetts, China, and India. It has backed such companies as Ciena, Flarion, Parametric Technologies, Skype, Staples, VeriSign and Veritas. ; Trinity Ventures; Kleiner, Perkins, Caufield & Byers; Weiss, Peck & Greer Venture Partners; Integral Capital Partners; Vulcan Ventures Inc., and Comdisco Ventures. The company can be reached by phone at 800/242-2728. SOURCE: Blue Nile Inc. |
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