Blue Martini Software and Yantra Partner to Provide a Sales, Fulfillment and Service Solution for E-Retailers.Business & High Tech Editors Spring Internet World 2000 LOS ANGELES--(BUSINESS WIRE)--April 5, 2000 Real-time Order Status and Inventory Information Brought to the Point of Customer Interaction; E-Retail Sales and Fulfillment Operations Streamlined Yantra Yantra is a Sanskrit word that is derived from the root meaning "to restrain, curb, check".[1][2] Meanings for the noun derived from this root include "that which restrains or fastens, any prop or support", "a fetter", "any instrument or machine", "an Corporation (www.yantra.com) and Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the (www.bluemartini.com) today announced a software alliance to deliver packaged integration between their respective products: the Blue Martini Customer Interaction System and Yantra's PureEcommerce(R). The integration of the solutions will help E-Retailers to enhance sales and fulfillment operations, and drive greater customer satisfaction through more accurate order availability and simplified merchandise returns. The joint solution is targeted primarily at e-retailers, for which maintaining brand integrity is a business-critical success factor. Blue Martini's Customer Interaction System helps companies build brand equity through merchandising and content management, transaction management, data analysis and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. across multiple customer touch points. Additionally, Yantra's PureEcommerce platform can help provide enhanced customer service through real-time order management and tracking, supply chain management, inventory management, delivery management and integration, flawless fulfillment and simplified returns. Linking Merchants with Customers: From Browse Through Fulfillment "For E-Retailers, adopting best practices in order fulfillment Order fulfillment (in BE also: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment from day one is a key part of building the customer relationship. Immersing customers in a brand has a lot to do with proper product delivery and operational excellence," says Monte Zweben, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Blue Martini Software. "As an innovative partner, Yantra provides a next generation infrastructure for delivering merchandise through balanced supply chain operations." Effective Internet-based fulfillment and order management can mean the difference between customers maintaining a commitment to an e-retail brand, or clicking to a competitor's site. By integrating the points of customer interaction with the e-marketplace operations processes that deliver products accurately and cost effectively, e-retailers can make and keep their delivery promises to customers. The integration between the Blue Martini Customer Interaction System and Yantra's PureEcommerce platform optimizes the flow of information between customer, e-retailer, and suppliers, including internal distribution centers, virtual inventory through drop ship suppliers or third party logistics providers (3PLs). Ultimately, the combined systems The Combined Systems project is a Dutch collaborative research and development project involving the key partners of the Delft Collaboration on Intelligent Systems (www.decis. bring available-to-promise (ATP ATP: see adenosine triphosphate. ATP in full adenosine triphosphate Organic compound, substrate in many enzyme-catalyzed reactions (see catalysis) in the cells of animals, plants, and microorganisms. ) information to the point of customer interaction, enabling shoppers to make informed buying decisions, and helping E-Retailers to control their inventories and supply chains. "In today's marketplace, the distance between merchants, suppliers and customers is rapidly shrinking. The challenge for the e-retailer is to leverage this new dynamic while building brand equity and maintaining a unique customer experience," said Devdutt Yellurkar, CEO of Yantra, Corporation. "The combination of Blue Martini's innovative, customer facing solutions with Yantra's e-marketplace operations solutions provide the e-retailer with a powerful weapon to meet this challenge." Product Availability The companies will provide packaged integration of the PureEcommerce Platform with Blue Martini's WebConnect and TeleConnect modules. The integration enables the exchange of order information, fulfillment status and inventory status. Bi-directional RMA (RealMedia Architecture) See RealMedia. (return merchandise authorization A Return Merchandise Authorization or Return Material Authorization (RMA) is a transaction whereby the recipient of a product arranges to return defective goods to the supplier to have the product repaired or replaced or in order to receive a refund or credit for ) information, pre-authorized and printed shipping labels and integration with customer service centers will enable both storefront and contact center initiated returns. Detailed order information is maintained throughout the order lifecycle and published through Blue Martini to provide order status to customers. The integrated solutions will first be delivered on the Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. NT platform with delivery on the Sun/Solaris platform during summer of 2000. The two companies will continue to sell their respective solutions and will partner on joint sales and marketing opportunities to promote the integration. About Yantra Corporation Established in 1995, Yantra is a leading provider of e-marketplace operations solutions. The company has a solid track record of fulfillment and supply chain execution success for leading e-commerce retailers, net markets, net exchanges and traditional brick and mortar businesses
This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. . Yantra's PureEcommerce is positioned as the solution of choice for flawless execution of order management and fulfillment. Yantra's customers include leaders in the business-to-consumer and business-to-business e-commerce space including Toysmart.com, Mothernature.com, iVillage.com, Sciquest, VerticalNet, Chempoint.com, Purchasingcenter.com. For more information, visit www.yantra.com. About Blue Martini Software Blue Martini Software provides enterprise-scale e-business applications that build brands everywhere. With packaged solutions for e-merchandising, e-marketing, and e-service, Blue Martini helps enable companies to engage their customers on the Web, through call centers, via e-mail, and over wireless devices. Blue Martini business-to-consumer customers include craft.com, gazelle gazelle, name for the many species of delicate, graceful antelopes of the genus Gazella, inhabiting arid, open country. Most gazelles are found only in Africa, but several species range over N Africa and SW Asia; the Persian, or goitered, gazelle ( .com, gloss.com, Gymboree, Harley-Davidson, Levi Strauss
Levi Strauss, born Löb Strauß & Co., and The Men's Wearhouse Men's Wearhouse (NYSE: MW) is the largest men's dress apparel retailer in the United States. The company is based in Houston, Texas, and is publicly traded on the New York Stock Exchange. The company was founded by George Zimmer in 1973. . Blue Martini business-to-business customers include Club Colors, Deluxe Corporation, and medchannel.com. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif., 94403; phone (650) 356-4000; fax (650) 356-4001; www.bluemartini.com. Note to editors: All product names and references contained herein remain the property of their respective companies. |
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