Blue Martini Software and E-Color Form Alliance to Integrate Technologies; Alliance Provides ``True Blue'' Consumer Experience for Retail Web Sites.

Business Editors/High-Tech Writers

NRF.com

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 25, 2000

E-Color(TM) Inc., the standard for color quality on the Web for the delivery of color you can trust, and Blue Martini Software have joined forces to integrate E-Color's server-based solution with Blue Martini Software's enterprise e-business applications.

E-Color has joined the Blue Martini Alliance Program as a certified member, and the companies are teaming to integrate E-Color and the Blue Martini Customer Interaction System. The alliance enables Blue Martini to expand its expertise in providing color quality and control for delivering an enhanced Web experience to its customers.

"In building a brand online, every detail matters for companies using the Blue Martini Customer Interaction System. E-Color's technology is an innovative, simple and reliable way to ensure color-corrected sites on the Internet," said Bill Evans, vice president, marketing, Blue Martini Software. "Blue Martini and E-Color deliver solutions to ensure consumer confidence that what they view online is a high-quality, personalized experience."

Blue Martini provides enterprise e-business software that enables companies to understand, target and interact with their customers. E-Color provides reliable color on the Web. For companies building or extending their brands online, the perception of products and content is key. By integrating E-Color's unique color-correction capabilities and Blue Martini's comprehensive solution for personalization, content management, data mining and analysis and transactions, companies ensure that their online brand presence replicates the best practices of a bricks and mortar experience.

"E-Color is pleased to team with Blue Martini Software and integrate our e-commerce service, True Internet Color(R) with the Blue Martini Customer Interaction System," said Bill Hilliard, president and chief executive officer of E-Color. "E-Color's alliance with Blue Martini ensures our solutions are seamlessly compatible which enables us to increase customer satisfaction by providing color quality and control to our retail customers."

Integration between the Blue Martini Customer Interaction System and E-Color's True Internet Color product is expected to be delivered in Q4 of 2000. For more information about the integration of Blue Martini and E-Color, please contact [e-mail].

About E-Color Inc.

E-Color(TM), the standard for color quality on the Web, delivers color you can trust. E-Color's products and services enable e-commerce sites to build brand and loyalty, increasing conversion and retention rates for B2C and B2B companies. Leading retail sites such as Bloomingdale's, Home Depot's National Blinds & Wallpaper Factory, Revlon, Visualize and numerous others have licensed E-Color's Web technology.

E-Color distributes consumer products through its longstanding relationships with hardware manufactures such as 3dfx, ATI, Compaq, Creative Labs, PC Chips, Samsung, and Viewsonic. More than 30 million new consumers receiving products from participating makers will become "E-Color Corrected" when setting up their new PCs, monitors, graphics cards, printers, and other peripherals. This distribution channel enables millions of consumers to benefit from E-Color's technologies. For more information, visit www.ecolor.com.

Note: E-Color is spelled with a capital E, hyphen, then capital C.

Copyright (c) 2000 E-Color Inc. The E-Color logo, E-Color(TM), E-Color Corrected(TM), and Color You Can Trust(TM) are all trademarks of E-Color Inc. Colorific(R), 3Deep(R), True Internet Color(R) are registered trademarks belonging to E-Color Inc. All other company and product names mentioned herein are the trademarks of their respective owners.