Blue Martini Software Unveils Industry's Premier E-Merchandising System.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. and PC Forum in SCOTTSDALE, Ariz.-- (BUSINESS WIRE)--March 23, 1999-- Integrated Software Package Software that combines several applications in one program, typically providing at least word processing, spreadsheet and database management. Presentation graphics, page layout, paint, calendar, address book, e-mail and other applications may also be included. Delivers Scalable E-Commerce Presence to Large Retailers and Manufacturers Selling Direct-to-Consumers Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the , the leading provider of e-merchandising software for companies selling direct to consumers on the Internet, today announced availability of the Blue Martini E-Merchandising System(TM). This software integrates a scalable, high-availability commerce server with rich features for dynamic merchandising, targeted selling, and tailored customer services. The announcement was made today at Esther Dyson's PC Forum in Scottsdale, Arizona Scottsdale (O'odham Vaṣai S-vaṣonĭ) is a city in Maricopa County, Arizona, United States, adjacent to Phoenix. Scottsdale has become internationally recognized as a premier and posh tourist destination, while maintaining its own identity and culture as " . Levis Chooses Blue Martini E-Merchandising Server Levi Strauss
Levi Strauss, born Löb Strauß & Company is the flagship customer for the E-Merchandising System. "We chose the Blue Martini E-Merchandising System because we want to know more about who our customers are and what products they like to buy," explains Janie Ligon, vice president global direct to consumer at Levi Strauss & Company. "For us, E-Merchandising is using the Web both to reinforce our brand on-line and to support our retailers through the traditional channels." "Blue Martini is changing the way leading companies build brands," observes Monte Zweben, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Blue Martini Software. "With Blue Martini Software, e-commerce sites do more than just process orders. They quickly test, measure, and deploy new products and assortments. They dynamically target the ideal cross-sell for a customer's profile and a product's characteristics. And they serve the customer with features for gift registries and replenishment buying. Just having a Web store is not enough. Effective e-merchandising--like effective merchandising in the bricks and mortar A store (shop, supermarket, department store, etc.) in the real world. Contrast with clicks and mortar. world--will separate winners from losers in the years ahead." E-Commerce Vendors Invest in Selling--not Software Development "Applications like Blue Martini's should allow manufacturers and retailers to focus on their core competencies--making and selling products--rather than focusing on building and maintaining enormous custom software systems" says Dennis Byron Sir Charles Michael Dennis Byron was born in 1943 in Basseterre, Saint Kitts, the first of four children to Vincent and Pearl Byron. Having won the Leeward Islands Scholarship, Dennis, as he is usually called, went on to read law at the world-renowned Cambridge University, U. , analyst at International Data Corporation. "Blue Martini focuses on merchandising--the function that can make the largest difference in sales success--rather than operations. In particular their data mining concept could be a hidden jewel." "Blue Martini Software's vision is compelling," notes Brian Miller
Brian Miller is a British actor. He appeared in the Doctor Who serial Snakedance and provided Dalek voices in Resurrection of the Daleks and , partner at Andersen Consulting's Customer Relationship Management Practice. "Retailers and manufacturers want an integrated software Separate software components or applications that have been combined into one package. See integrated software package. solution to e-commerce. `Install, configure, upgrade'--not `hire, build, and maintain.' They want a software solution that will let merchandisers focus on what they do best: pricing, promoting, and selling goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. ." Because Internet operations are typically global in scope, a full solution is imperative. "We wanted an integrated e-merchandising solution that would be a global solution for us," explains Linda Glick, Levi Strauss & Company chief information officer. "We did not want to have redundant technology efforts across the company." Blue Martini E-Merchandising System The Blue Martini E-Merchandising System consists of five modules: Merchandise Management, Customer Management, Micro Marketing, WebStore Operations, and Tools. Merchandise Management describes products in flexible hierarchies with an unlimited number of attributes assigned to each product. Because attributes can describe target markets (young, casual, retired), as well as products (size, style, color), they are ideal for defining segment-specific assortments. Merchandise Management delivers the tools to change merchandise dynamically, keeping assortments fresh and up-to-date. Customer Management manages customer attributes and transaction histories--essential to retaining the best customers. This module manages gift registries, frequent buyer programs, and other customer retention incentives. Data about customers are combined with data about merchandise in the Micro Marketing module to deliver targeted assortments, cross-sells and up-sells--as the customer shops. Micro Marketing has at its core embedded technologies for data mining and data warehousing See data warehouse. data warehousing - data warehouse . These technologies are used to uncover relationships among products (product affinities) and between customer and products (market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. ). Unlike existing personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. software, Micro Marketing bridges the chasm between statisticians Statisticians or people who made notable contributions to the theories of statistics, or related aspects of probability, or machine learning: A to E
WebStore Operations delivers all the functionality of a commerce server with tax, payment, security, shopping list, and catalog operations. WebStore Operations is designed to manage the spikes in demand for the 1999 holiday shopping season and beyond, by delivering a distributed architecture for high performance and non-stop availability. In lieu of the Blue Martini's own WebStore Operations module, Blue Martini customers can elect to use the Microsoft Site Server/Commerce Edition in conjunction with the other Blue Martini modules. Finally, Blue Martini's broad E-Merchandising functionality is underpinned with a workflow foundation, and delivered with a series of templates for merchandising best practices. Integration to supply chain and financial software, whether packaged or not, is enabled by business objects externalized through DCOM (Distributed Component Object Model) Formerly Network OLE, it is Microsoft's technology for distributed objects. DCOM is based on COM, Microsoft's component software architecture, which defines the object interfaces. and CORBA (Common Object Request Broker Architecture) A software-based interface from the Object Management Group (OMG) that allows software modules (objects) to communicate with each other no matter where they are located on a private network or the global . The E-Merchandising System is a complement to all Web design tools, such as Microsoft Front Page, Macromedia Dreamweaver, Allaire Homesite, and Bare Bones No frills. No luxuries. See bare bones system. BBEdit. "By providing an integrated solution, a retailer or manufacturer can deliver a compelling e-commerce site within three months," notes Zweben. Delivery and Pricing The Blue Martini E-Merchandising System, now in beta, will enter production on March 31, 1999 on the Intel/NT platform with support for Microsoft SQL-Server. On April 30, Blue Martini will deliver Oracle database support and support for SPARC/Solaris. Other UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). platforms will follow. Prices for the full suite of five modules start at $500,000. More About Blue Martini Software Blue Martini Software offers an enterprise software solution that brings true merchandising to Internet commerce for Global 2000 retailers and manufacturers. With Blue Martini Software, companies leverage their most strategic corporate assets--their brands--on these new interactive media. Success on the Web requires new merchandising processes and methods of attracting and retaining consumers. Blue Martini Software helps companies bring their merchandising expertise to their Web stores by presenting fresh assortments to targeted micro-segments and delivering high quality services to consumers. These new merchandising methods leverage and extend the companies' brands, increasing revenues across all channels. Blue Martini's E-Merchandising System(TM) is a suite of packaged applications that applies the best practices in merchandising to the web to achieve higher conversion rates of shoppers to buyers, higher-value transactions; and increased customer retention. Blue Martini Software goes beyond first-generation e-commerce systems, complementing high-availability commerce servers with integrated micro marketing and merchandising capabilities. For more information, contact Blue Martini Software at 2600 Campus Drive, Suite 175, San Mateo, Calif., 94403; phone (650) 378-8400; fax (650) 378-8411; or visit www.bluemartini.com. Note to editors: All product names and references contained herein remain the property of their respective owners. |
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