Blue Martini Software Opens Training Center for E-Business Applications.

Business Editors

SAN MATEO, Calif.--(BUSINESS WIRE)--March 20, 2000

Comprehensive Training Prepares Partners and Customers To Deploy

and Operate Blue Martini Customer Interaction System

Blue Martini Software, a provider of e-business applications that build brands everywhere, this week offered the first classes at the company's new training facility in Redwood City, California. As a core business commitment, Blue Martini places special emphasis on providing high quality training for its partners, customers and employees.

"Training has a special role at Blue Martini Software. With customers like gloss.com going from decision to production in just 14 weeks, it is imperative for Blue Martini and its systems integration partners to transfer knowledge quickly and accurately. Such rapid rollouts are only possible when customers and partners can enjoy thorough performance based-training," said Herb Quilitzsch, director, training services, Blue Martini Software. "These facilities give us the capacity to train customers and partners at the steadily increasing pace demanded by our business."

The facility provides a professional and distraction free environment to transfer knowledge using Blue Martini's broad portfolio of training and education programs. Blue Martini's professional instructors work hand-in-hand with course developers to produce training centered on proven role-based methodologies. Blue Martini currently offers six class categories covering life cycle deployment, optimization, operation and maintenance of the Blue Martini Customer Interaction System.

Blue Martini outgrew its previous training facility in San Mateo, and has moved its entire California-based training team to the new 12,000 square foot building. Multiple classrooms are specially designed for many small groups at once for individualized attention while also providing scalability and the capacity to meet the rapidly growing demand for education around Blue Martini solutions. More information about education programs, class schedules and availability is available directly from Blue Martini Software or from www.bluemartini.com.

About Blue Martini Software Blue

Martini Software provides enterprise-scale e-business applications that build brands everywhere. With comprehensive packaged solutions for e-merchandising, e-marketing, and e-service, Blue Martini enables companies to engage their customers on the Web, through call centers, via e-mail, and over wireless devices.

Blue Martini business-to-consumer customers include craft.com, gazelle.com, gloss.com, Gymboree, Harley-Davidson, Levi Strauss & Co., and The Men's Wearhouse. Blue Martini business-to-business customers include Club Colors, Deluxe Corporation, and medchannel.com. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo, Calif., 94403; phone [phone]; fax [phone]; www.bluemartini.com.

Note to editors: Blue Martini Software and the Blue Martini Customer Interaction System are trademarks of Blue Martini Software, Inc. All product names and references contained herein remain the property of their respective owners.