Blue Martini Software Names Edward Vick, Chairman of Young & Rubicam, to Board of Directors.Business, Advertising & Technology Editors SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Feb. 22, 2000 Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the , a leading provider of enterprise-scale Internet applications for e-merchandising, e-marketing, and e-service, today announced that Ed Vick, Chairman of Young & Rubicam Inc., has been appointed to the Company's Board of Directors. Young & Rubicam is one of the largest integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or companies in the world with clients that include some of the leading brand icons in the world. "Ed has over 30 years of experience in marketing and advertising leading brands such as AT&T, Campbell's Soup, Citibank, Colgate-Palmolive, Microsoft, Sears, Sony and others," said Monte Zweben, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Blue Martini Software. "Blue Martini's Customer Interaction System supports brand-building for retailers, manufacturers and Internet pure-plays. There's tremendous synergy between Ed's background and Blue Martini's objectives - it's a pleasure to welcome him to our board." Vick joined Young & Rubicam in 1992 as president and CEO of Landor Associates, the San Francisco-based worldwide identity consultancy and design firm. From 1994 to 1996 he served as president and CEO of Young & Rubicam New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , the largest operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of Y&R Advertising. He became chairman and CEO of the worldwide advertising company in 1996, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Young & Rubicam Inc. in 1997, and Co-Chairman of Y&R Inc. with Peter Georgescu in August 1999. He became Chairman of Y&R Inc. in December 1999. He began his career at Benton & Bowles and held senior positions at Ogilivy & Mather, Ammirati & Puris, and Levine, Huntley, Vick and Beaver. Vick holds degrees from the University of North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. and Northwestern University. Zweben continued, "Vick has led his companies to considerable success and recognition he is one of the few advertising leaders who can claim Agency-of-the-Year honors at the head of two different agencies. Ed's proficiency in brand-building is world renowned." About Blue Martini Software The Blue Martini Customer Interaction System is the leading enterprise-scale Internet application for interacting live with customers. Build brand equity and raise revenues across all sales channels by interacting with customers through call centers and Web sites for e-merchandising, e-marketing, and e-service. Blue Martini helps merchants and marketers present fresh content and product assortments to targeted micro-segments, and deliver high quality services to customers. Blue Martini customers with sites already deployed include gazelle gazelle, name for the many species of delicate, graceful antelopes of the genus Gazella, inhabiting arid, open country. Most gazelles are found only in Africa, but several species range over N Africa and SW Asia; the Persian, or goitered, gazelle ( .com, gloss.com, Harley-Davidson, and Levi Strauss & Co. Other customers with sites in preparation include Deluxe Corporation, Golfsmith and Gymboree Corporation. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo, Calif., 94403; phone (650) 356-4000; fax (650) 356-4001; www.bluemartini.com. Note to editors: Blue Martini Software and the Blue Martini Customer Interaction System are trademarks of Blue Martini Software, Inc. All product names and references contained herein remain the property of their respective owners. For photos of Ed Vick, please contact The Devon Group, (732) 212-1101, ext. 11. |
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