Blue Martini Software Joins Siebel Alliance Program as Premier Software Partner to Deliver Cross-Channel Merchandising Solutions.

Business and High Tech Editors

SAN MATEO, Calif.--(BUSINESS WIRE)--Dec. 23, 1999

Combined Products Will Offer Consistent Customer Interaction Across

Web, Call Centers, and Direct Sales Channels

Blue Martini Software, the leading provider of e-merchandising software for retailers and manufacturers selling direct-to-consumer on the Internet, today announced a Premier Software alliance with Siebel Systems, Inc. (Nasdaq:SEBL), the world's leading supplier of Web-based, customer relationship management (CRM) solutions. As a Premier Siebel Software Partner, Blue Martini will integrate their Customer Interaction System(TM) with Siebel Front Office Applications to allow organizations to rapidly and cost effectively interact with their customers across the Web, call center and field sales channels by seamlessly sharing customer, merchandise and transaction information.

Know Your Customer Across All Channels

Blue Martini Software offers the industry's most comprehensive application for merchandising and selling on the Internet. By targeting optimum assortments to customer micro-segments, merchants raise shopper-to-buyer conversion rates and raise shopping basket values. By delivering tailored customer service, merchants retain customers. The Blue Martini Customer Interaction System integrates content, customer, and merchandise management with Web and call center operations. Micro marketing features embed advanced data mining technologies allowing for effective personalization.

Upon completion of the validation, Blue Martini Customer Interaction System and Siebel Front Office Applications will reciprocally share customer profile, merchandise, and transaction information to allow merchants to optimally merchandise products and manage customer relationships. For example, customer profiles collected in Siebel Front Office Applications will be shared with Blue Martini's Customer Interaction System to accurately segment customers and personalize assortments, cross-sells, and up-sells. Transaction histories recorded in Blue Martini will be synchronized with Siebel Front Office Applications to deliver timely and accurate customer service over the telephone and through a direct sales channel. The integrated solution will provide a seamless interface with customers at all customer touchpoints.

Packaged Software, Rapid Delivery, Support Across Versions

"Siebel Systems is the dominant leader in CRM due to its commitment to total customer satisfaction," said Monte Zweben, president and CEO, Blue Martini Software. "Siebel Systems clearly recognizes the importance of integrating the Web with traditional direct and call center channels. This planned integration will offer Blue Martini customers the benefits of out-of-the-box integration with the industry's leading CRM solution."

"Blue Martini and Siebel Systems have correctly focused on the importance of building and maintaining strong customer relationships," said Brian Miller, partner, Customer Relationship Management practice, Andersen Consulting. "With investments in both companies, Andersen Consulting is delighted that these industry-leading applications will be connected for the benefit of joint customers. Packaged connectivity clearly offers the most rapid delivery of an integrated solution, as well as predictable support across software versions."

About Blue Martini Software

The Blue Martini Customer Interaction System is the leading enterprise-scale Internet application for interacting live with customers. Companies can build brand equity and raise revenues across all sales channels by interacting with customers through call centers and Web sites with Blue Martini's facilities for e-merchandising, e-marketing, and e-service. Blue Martini helps merchants and marketers present fresh content and product assortments to targeted micro-segments, and deliver high quality services to customers.

Deployed Blue Martini customers include Internet pure play Gloss.com and world-class manufacturers Harley-Davidson and Levi Strauss & Co. Other customers with sites in preparation include leading retailer Gymboree Corporation and hosiery retailer Gazelle.com. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo, Calif., 94403; phone [phone]; fax [phone]; www.bluemartini.com.

Note to editors: Blue Martini Software and the Blue Martini Customer Interaction System are trademarks of Blue Martini Software Inc. All product names and references contained herein remain the property of their respective owners.