Blue Martini Software Appoints John E. Calonico, Jr. Chief Financial Officer.

Business and High Technology Editors

SAN MATEO, Calif.--(BUSINESS WIRE)--March 2, 2000

Blue Martini Software, a provider of e-business applications that build brands everywhere, has announced the appointment of John E. Calonico Jr. as its Chief Financial Officer. Calonico has over two decades of hands-on experience in international finance, accounting, mergers and acquisitions, treasury operations, and information systems at technology firms including GlobalCenter, BEA Systems, and Autodesk.

"We're pleased to welcome John to our executive team," said Monte Zweben, founder, president and CEO of Blue Martini Software. "His proven track record in finance and operations will play an important role at Blue Martini as we continue our growth trajectory as a leading developer of enterprise applications for e-commerce."

Prior to joining Blue Martini, Calonico was vice president and CFO of GlobalCenter, Inc., a division of Global Crossing Telecommunications, and a leading provider of complex web hosting and internet access services whose customers included Yahoo!, Red Hat.com, Quote.com, and Newsweek.com. While there, he developed the company's business planresulting in a significant increase in funding for media distribution centersand worked with GlobalCenter's leadership team to plan and execute the company's IP strategy. He also designed the company's financial reporting systems and financial planning processes.

From 1997 to 1999, Calonico was vice president of finance for BEA Systems, Inc., the leading provider of cross-platform middleware solutions for enterprise applications. There he was responsible for building BEA's financial functions, including treasury, financial planning and analysis, tax, risk management, financial reporting and accounting functions.

Calonico was, from 1990 to 1997, vice president of finance for Autodesk, Inc. where he led the installation of the company's SAP financial system in less than nine months. From 1980 to 1990, he was a senior manager at Ernst & Young, one of the world's largest accounting and consulting firms.

A summa-cum-laude graduate of Golden Gate University, Calonico holds a B.S. in Finance and Accounting. He is a Certified Public Accountant in the state of California. About Blue Martini Software

Blue Martini Software provides enterprise-scale e-business applications that build brands everywhere. With comprehensive packaged solutions for e-merchandising, e-marketing, and e-service, Blue Martini enables companies to engage their customers on the Web, through call centers, via e-mail, and over wireless devices.

Blue Martini business-to-business customers include Club Colors, Deluxe Corporation, and medchannel.com. Business-to-consumer customers include craft.com, gazelle.com, gloss.com, Gymboree, Harley-Davidson, and Levi Strauss & Co. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo, Calif., 94403; phone [phone]; fax [phone]; www.bluemartini.com.

Note to editors: Blue Martini Software and the Blue Martini Customer Interaction System are trademarks of Blue Martini Software, Inc. All product names and references contained herein remain the property of their respective owners. For photos of John Calonico, please contact The Devon Group, [phone], ext. 11.