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Blue Martini Customer Interaction System Selected by Leading Retailers and Manufacturers; Blue Martini Software Powers B2C and B2B Internet Commerce Sites.


Business, Retail &High Tech Editors

SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Feb. 7, 2000

Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the , a leading provider of enterprise-scale Internet applications for e-merchandising, e-marketing, and e-service, today released a partial list of new retailers and manufacturers that have selected the Blue Martini Customer Interaction System(TM) as the cornerstone of their Internet presence. This partial list of new customers demonstrates the rapid adoption of Blue Martini's e-commerce software.

&uot;Retailers and manufacturers are selecting Blue Martini Software's comprehensive Customer Interaction System, compressing time-to-benefit and gaining valuable sophisticated features that would take years to build in-house,&uot; said Monte Zweben, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Blue Martini Software. &uot;Manufacturers, like Harley-Davidson, use the Customer Interaction System to build brand and to support their retail partners. Retailers, like Gymboree, increase revenues across all channels with dynamic merchandising and targeted selling. E-tailers enjoy a more comprehensive solution than available with any other software.&uot;

&uot;Blue Martini Software is a key strategic advantage we enjoy at gazelle gazelle, name for the many species of delicate, graceful antelopes of the genus Gazella, inhabiting arid, open country. Most gazelles are found only in Africa, but several species range over N Africa and SW Asia; the Persian, or goitered, gazelle ( .com,&uot; observed Ben Bernstein, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  at gazelle.com. &uot;The Customer Interaction System is an exceptional product that offers the industry's broadest e-commerce footprint. Blue Martini's special attention to e-merchandising is critical to our successful operations because of the large assortment of legwear and legcare products that we offer. As an enterprise application, Blue Martini offers a shorter time-to-benefit than either a traditional e-commerce `platform' or the alternative of assembling e-commerce components.&uot;

A new business-to-business and business-to-consumer client is Deluxe Corporation (NYSE NYSE

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: DLX DLX Deluxe
DLX Direct Line Access
DLX Deluxe Edition
DLX Distribution List for Linux
), a leading provider of integrated risk management, electronic transaction services and paper payments to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 and retail industries.

New business-to-business customers include Medchannel.com, a medical supply company selling direct to physicians and health clinics and Club Colors, Inc, a leader in promotional programs and products to Fortune 1000 corporations.

New business-to-consumer customers include craft.com, a retail and community site for craft and hobby consumers; gazelle.com, selling legcare and legwear products; Golfsmith.com, the world's largest direct marketer and superstore retailer of golf equipment; ibeauty.com, a leader in the online e-commerce beauty sector; myhomelink.com, a vertical portal A Web site that provides news, articles and services to a particular industry such as IT, finance and retail. It is the industry-specific equivalent of the general-purpose portal on the Web. Also called a "vortal." See portal, corporate portal, business intelligence portal and Web hub.  for home management products and services; pointsbeyond.com, the Web-portal that connects outdoor enthusiasts with everything they need to enjoy the outdoors; and WiseBear.com, a destination site for health and well-being.

&uot;We're committed to providing the most convenient and enjoyable experience for craft.com users,&uot; said Brad Roberts For the drummer in the band GWAR, see .

Brad Roberts (born Bradley Kenneth Roberts, January 10 1964, in Winnipeg, Manitoba) is the lead singer and guitarist for the Canadian folk-rock band Crash Test Dummies.
, CEO of craft.com. &uot;Blue Martini Software gives us the foundation to create a rich member experience while providing unmatched flexibility in exceeding our customers expectations. We are excited to partner with Blue Martini for our Spring 2000 launch.&uot;

About Blue Martini Software

The Blue Martini Customer Interaction System is the leading enterprise-scale Internet application for interacting live with customers. Build brand equity and raise revenues across all sales channels by interacting with customers through call centers and Web sites for e-merchandising, e-marketing, and e-service. Blue Martini helps merchants and marketers present fresh content and product assortments to targeted micro-segments, and deliver high quality services to customers.

Blue Martini customers with sites already deployed include gazelle.com, gloss.com, Harley-Davidson, and Levi Strauss
This article is about the clothing manufacturer. For the anthropologist, see Claude Lévi-Strauss and for the company of the same name, see: Levi Strauss & Co..


Levi Strauss, born Löb Strauß
 &Co. Other customers with sites in preparation include Deluxe Corporation, Golfsmith and Gymboree Corporation. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo, Calif., 94403; phone (650) 356-4000; fax (650) 356-4001; www.bluemartini.com.

Note to editors: Blue Martini Software and the Blue Martini Customer Interaction System are trademarks of Blue Martini Software, Inc. All product names and references contained herein remain the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 7, 2000
Words:602
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