Blue Marble teams up with the MacManus Group -- Globalizing CyberSolutions --.NEW YORK--(BUSINESS WIRE)--March 19, 1997--Blue Marble Advanced Communications Group, an integrated communications and electronic commerce company, announced it has joined The MacManus Group, a family of advertising, marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agencies in over 70 countries around the world. "We built Blue Marble to help companies integrate the new interactive component of the media mix into the overall marketing solution," said David Yakir, president of Blue Marble ACG ACG American College of Gastroenterology; angiocardiography; apexcardiogram. AcG accelerator globulin (coagulation factor V). AcG accelerator globulin (clotting factor V). . "Our approach is to step outside the traditional thinking of marketing and advertising and blend technology, electronic commerce and entertainment to deliver clients' messages directly to the consumer. Now as part of The MacManus Group, we have worldwide resources to help our clients revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the way in which they reach consumers." Blue Marble's mission is to help marketers communicate and conduct business with consumers by leveraging the emerging interactive media which include the Internet. These interactive media allow businesses and consumers to open a two-way dialogue to get and give targeted information. In a society prone to instant gratification GRATIFICATION. A reward given voluntarily for some service or benefit rendered, without being requested so to do, either expressly or by implication. , Blue Marble strives to keep consumer interest through a variety of techniques designed to engage and entertain while providing them with the information they need, when they need it. To address the changing marketplace, the integrated communications techniques developed by the "evolutionaries" at Blue Marble include: -- Blue Marble Consulting analyzes the client's needs and then develops the appropriate strategies necessary to build and expand a company's new media presence. -- Blue Marble Marketing involves all facets of properly executing the targeted solution from online advertising, online media planning and buying to CD-ROM/kiosk development and programming. -- Blue Marble Content Studio develops original multimedia content for the purpose of attracting and building a targeted audience electronically. -- Blue Marble Properties consists of technology-based businesses acquired or developed by Blue Marble ACG that are used as research and development vehicles. Blue Marble Advanced Communications specializes in new media solutions and enlists a creative and savvy staff of designers, copywriters This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award. , producers, account executives and programmers. The company successfully links companies to consumers and consumers to products -- interactively. In addition, Blue Marble has helped such clients as Microsoft, Procter & Gamble, Avon, Pantone and MSBET MSBET Microsoft, Black Entertainment Television (Online Black Entertainment Television) by developing integrated marketing plans, designing and developing Web sites and CD-ROMs, building interactive kiosks An Interactive kiosk is a computer terminal that provides information access via electronic methods. Interactive kiosks sometimes resemble telephone booths, but can also be used while sitting on a bench or chair. , creating and buying online advertising. CONTACT: Kate Bochonko Manning, Selvage selvage - chad & Lee 212-213-7061 kbochonk@mslpr.com |
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