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Blue Hotel LLC Acquires a Classic Beverly Hills Hotel; The Company Will Reinvent the Landmark 38-Room Beverly Crescent Hotel as a Fashionably Elegant Boutique Hotel.


Business Editors and Travel/Real Estate Writers

BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif.--(BUSINESS WIRE)--July 11, 2001

Blue Hotel LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a newly formed entity created by Palazzo Partners LLC ("Palazzo Partners") and Golden Triangle Golden Triangle can refer to:
  • Geographical areas:
  • Golden Triangle (Southeast Asia), golden for its opium production
 Properties LLC ("Golden Triangle Properties"), today announced the acquisition of the historic Beverly Crescent Hotel from Credit Suisse First Boston Credit Suisse First Boston was originally the trading name of the Financière Crédit Suisse-First Boston, a London-based 50-50 investment banking joint venture formed in 1978 between the First Boston Corporation and Credit Suisse. .

The new company plans to reinvent and relaunch Relaunch can refer to several things:
  • , a series of novels set in the Star Trek universe
  • Relaunch (process), is a marketing process in which a brand or product (such as a magazine or a car) is relaunched
 the property as a premier destination in Beverly Hills with a fusion of chic elegance, affordable comfort and spectacular new design. The hotel will remain open during a renovation that is expected to begin in late 2001. Blue Hotel LLC expects the hotel to re-open with a new name and an improved market position in early 2002.

Centrally located in the heart of Beverly Hills, the 38-room boutique hotel Boutique hotel is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized level accommodation and services / facilities.  is surrounded by the great names in fashion and is positioned two short blocks from Rodeo Drive Rodeo Drive (IPA: /roʊˈdeɪoʊ/) generally refers to a famous three-block long stretch of boutiques and shops in Beverly Hills, California, United States, although the street stretches further north and south. , the most famous shopping street in the world. The property will prove essential to the entertainment, fashion, business and leisure travelers who regularly visit the area.

"Our strategy is straightforward: to acquire and re-position unique real estate assets in the hearts of core urban markets. Going forward, we will leverage our success with the Beverly Crescent Hotel into other exciting projects, ultimately creating significant value for both our investors and our hotel patrons through physical modernization and an improvement of style and functionality," said Gregory Peck, managing principal of Palazzo Partners.

"We are excited to be partnering with Golden Triangle Properties in this acquisition as its strategy is very similar to ours and its investor base is quite impressive."

About Palazzo Partners LLC

Palazzo Partners was founded by Peck, Ron Mason Ron Mason (born January 14, 1940, in Blyth, Ontario, Canada) is a former collegiate ice hockey player and head coach. Mason is the winningest ice hockey coach in NCAA history with 924 career wins.  and Paul Fuhrman to acquire, renovate, reposition and reinvent unique real estate assets in central urban markets. The Palazzo Partners philosophy is to achieve significant value creation through both physical modernization and an improvement of style and functionality.

Each location will become a destination that attracts those with a sense of fashion and an awareness of style.

About Golden Triangle Properties LLC

Golden Triangle Properties is an investment vehicle whose purpose is to acquire and develop real estate assets in domestic and international urban markets. Golden Triangle Properties' investor base is a consortium of leading real estate professionals, investment bankers and entrepreneurs with significant domestic and international experience.
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Publication:Business Wire
Date:Jul 11, 2001
Words:385
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